Worksheet: Factors influencing in customer choice - 1

Fill in the Blanks

Q2: McDonald's adapts its products to cater to the specific ____________ of consumers from different cultures.

Q3: Subcultures are groups of people who share common values based on a common ____________ or similar lifestyle.

Q4: Social classes are ranked against each other according to a form of social ____________.

Q5: Cultural trends are amplified by their popularity and by conformity or compliance with ____________ pressure.

Q6: Reference groups include membership groups, aspirational groups, and ____________ groups.

Q7: The person who suggests buying a product or service within a reference group is known as the ____________.

Q8: The family forms an environment of ____________ in which an individual evolves and acquires values.

Q9: Social roles and status can influence consumer behavior, as individuals may make purchases to reflect their ____________.

Q10: Brands often create an image associated with their products reflecting an important social ____________.

Multiple Choice Questions (MCQ):

Q2: Subcultures can be based on:
(a) Zodiac signs
(b) Nationalities
(c) Favorite color
(d) Favorite movie genre

Q3: Social class influences consumer behavior by:
(a) Shaping individual values and preferences
(b) Determining the weather
(c) Influencing the price of products
(d) Controlling advertising

Q4: Cultural trends are amplified by:
(a) Decreasing popularity
(b) Conformity and social pressure
(c) Isolation
(d) Government regulations

Q5: A reference group can be best described as:
(a) A family unit
(b) A group of people who share similar demographics
(c) A group that influences an individual's behavior or attitude
(d) A group that individuals don't want to be a part of

True or False

Q2: True/False: McDonald's adapts its products to cater to the needs and tastes of consumers from different cultures.

Q3: True/False: Subcultures are based solely on geographic regions.

Q4: True/False: Social class does not impact consumer buying behavior.

Q5: True/False: Cultural trends are not influenced by popularity and conformity.

Short Answer Questions

Q2: How does social class influence consumer behavior? Provide an example.

Q3: Define reference groups and explain their role in influencing consumer behavior.

Q4: How can a family influence an individual's buying decisions?

Q5: Give an example of a cultural trend and explain how it influences consumer behavior.

You can access the solutions to this worksheet here.