Q.1. Dheeraj is working as ‘Operations Manager’ in Tifco Ltd. Name the managerial level at which he is working. State any four functions he will perform as ‘Operations Manager’ in this company. (5 marks)
Ans. Dheeraj is working at the middle management level as an Operations Manager in Tifco Ltd.
Four functions he will perform as an Operations Manager in this company include:
Planning: Dheeraj will be involved in strategic and operational planning for the company's operations, including setting objectives, defining strategies, and developing plans to achieve organizational goals efficiently.
Organizing: He will be responsible for organizing resources, such as manpower, materials, and equipment, to ensure smooth and effective operations. This may involve designing workflows, establishing work schedules, and allocating resources appropriately.
Directing: Dheeraj will provide leadership and direction to the operations team, ensuring that employees understand their roles and responsibilities and guiding them to achieve desired performance outcomes. He will also motivate and inspire team members to work towards common objectives.
Controlling: He will monitor and evaluate the performance of operations against predetermined goals and standards, identifying deviations and taking corrective actions as necessary to ensure that operations remain on track. This may involve implementing quality control measures, cost-control initiatives, and process improvements to enhance efficiency and effectiveness.
Q.2. Volvo Ltd’s target is to produce 10000 shirts per month at a cost of Rs. 100/- per shirt. The Production Manager achieved this target at a cost of Rs. 90/- per shirt. Do you think the ‘Production Manager’ is effective? Give one reason in support of your answer. (1 mark)
Ans. Yes, the Production Manager is effective because he has completed the task and achieved the goal of producing 10000 shirts. He is efficient also as he has achieved the target at a lower cost.
Q.3. Yash Ltd. is facing a lot of problems these days. It manufactures electronic goods like washing machines, microwave ovens, refrigeration and air-conditioners. The company’s margins are under pressure and the profits and market marketing department blames production department for producing goods, which are not of good quality to meet customers’ expectations. The finance department blames both production and marketing departments for declining return on investment and bad marketing.
1. What quality of management do you think the company is lacking? Justify your answer.
2. State the importance of the concept identified in (a). (5 marks)
Ans.
Quality Management: The company, Yash Ltd., seems to be lacking effective quality management.
Importance of Effective Quality Management:
Q.4. Aman, Ahmad and Ally are partners in a firm engaged in the distribution of dairy products in Maharashtra state. Aman is a holder of Senior Secondary School Certificate from Central Board of Secondary Education with Business Studies as one of his elective subjects. Ahmad had done his post graduation in History and Ally in dairy farming. One day there was a serious discussion between Ahmad and Ally regarding the nature of management. Ahmad argued that management was a profession whereas Ally argued against it saying that the legal and medical professions are the only professions because they fulfill all the conditions of profession.
Aman on the basis of his knowledge of business studies explained the nature of management as a profession to Ahmad and Ally.
Explain, how Aman would have satisfied both Ahmad and Ally. (6 marks)
Ans. Aman would have satisfied Ahmad and Ally with the following points.
(i) The existence of a body of knowledge: Management is based on a systematic body of knowledge comprising well-defined principles based on a variety of business situations. This knowledge can be acquired at different colleges and professional institutes and through a number of books and journals. The subject of management is taught at different institutions.
(ii) Acquisition of knowledge, training and experience: Like profession managerial skill and knowledge can only be enhanced through training and experience. Though in small business firms, management training may not be provided formally but gained through experience.
(iii) Establishment of professional association: Like professional associations there are several associations of practising managers in India, like the AIMA (All India Management Association) that regulate the activities of their members.
(iv) Ethical code of conduct: The professional associations have also laid down their code of conduct to regulate activities of their members.
(v) Service motto: If an organisation has a good management team that is efficient and effective it automatically serves society by providing good quality products at reasonable prices.
Q.5. To meet the objectives of the firm, the management of Bhavya Ltd. offers employment to physically challenged persons. Identify the organizational objective it is trying to achieve. Give reason in support of your answer. (1 mark)
Ans. Growth, since number of employees is increasing, it leads to increase in production and hence the growth of the company.
Q.6. B Ltd. wants to modify its existing product, CD players in the market due to decreasing sales. What decisions/steps should each level of management take to give effort to this decisions? (6 marks)
Ans.
Top Management:
Middle Management:
Lower Management/Supervisory Level:
Q.7. Sonali is the manager of a large company manufacturing garments for kids. She plans her winter collection in the month of August itself. Then, she ensures that there is adequate workforce. She continuously monitors whether production is proceeding according to plans. She asks the marketing department to prepare their promotional and advertising campaigns also.
1. Identify and explain the concept of management explained in the above para.
2. What characteristic feature does the above para highlight? State. (5 marks)
Ans.
Concept of Management: The concept of management illustrated in the above paragraph is planning. Planning involves setting objectives, identifying courses of action, and allocating resources to achieve those objectives efficiently. Sonali, as the manager of the garment manufacturing company, engages in several planning activities:
She plans her winter collection in advance, indicating strategic planning to meet seasonal demand.
Sonali ensures there is an adequate workforce, demonstrating operational planning to align resources with production requirements.
She continuously monitors production progress, suggesting tactical planning to ensure that activities are on track and adjustments can be made as needed.
Sonali also coordinates with the marketing department to prepare promotional and advertising campaigns, emphasizing integrated planning across different functional areas of the organization.
Q.8. H. Tech Ltd. is a company producing IT services. The company’s profits are enough for the survival and growth. The management of the company believes that a satisfied employee creates a satisfied customer, who in turn creates profits that lead to satisfied shareholders. So, it pays competitive salaries and perks to its all employees. All the employees are happy working in the organization because of personal growth and development.
The company has a strong sense of social responsibility. It has set up an engineering college in which one-third of the students are girls to whom the company gives 50% scholarship.
Is the management of H. Tech Ltd. fulfilling its objectives? Justify your answer by giving reasons. (6 marks)
Ans. Yes, the management of H. Tech Ltd. appears to be fulfilling its objectives effectively. Here's the justification:
Employee Satisfaction and Growth: The management believes that satisfied employees lead to satisfied customers and ultimately, satisfied shareholders. By paying competitive salaries and offering perks, the company ensures that its employees are content and motivated. This focus on employee satisfaction contributes to a positive work environment and fosters loyalty and commitment among the workforce.
Customer Satisfaction: The company's emphasis on employee satisfaction as a driver of customer satisfaction aligns with its objective of providing quality IT services. Satisfied employees are more likely to deliver excellent service to customers, leading to higher levels of customer satisfaction and retention. This, in turn, contributes to the company's profitability and growth.
Social Responsibility: By setting up an engineering college and offering scholarships to girls, H. Tech Ltd. demonstrates a strong sense of social responsibility. This initiative not only benefits the community by promoting education and gender equality but also helps the company build a positive reputation and goodwill among stakeholders.
Profitability and Shareholder Satisfaction: The company's profitability, coupled with its commitment to employee satisfaction, customer service, and social responsibility, indicates that it is meeting the needs and expectations of its shareholders. Satisfied shareholders are likely to continue investing in the company and support its growth and expansion efforts.
Q.9. Govinda Ltd. is a highly reputed company. Different functions are performed by different individuals in this company, who are bound together in a hierarchy of relationships. Every individual in the hierarchy is responsible for successful completion of a particular task. Mr. Gauranga is responsible for the welfare and survival of the organization. He formulates overall organizational goals and strategies for their achievement. MR. Nityanand ensures that quality of output is maintained, wastage of materials is minimized and safety standards are maintained. Mr. Sanatan assigns necessary duties and responsibilities to the personnel and motivates them to achieve desired objectives At what levels of management are MR. Gauranga, Mr. Nityanand and Mr. Sanatan working in Govinda Ltd.? Justify your answer. (3 marks)
Ans.
1. Mr. Gauranga is working at the top level management. He is responsible for the welfare and survival of the organization.He formulates overall organizational goals and strategies for their achievement.
2. Mr. Nityanand is working at the lower level management. He ensures that quality of output is maintained, wastage of materials is minimized and safety standards are maintained.
3. Mr. Sanatan is working at the middle level management. He assigns necessary duties and responsibilities to the personnel and motivates them to achieve desired objectives.
Q.10. The management of Vrinda Ltd. strongly believes that the members of an organization should work towards fulfilling the common organizational goals. This requires team work and integration of efforts of all individuals, departments and specialists. This is because all the individuals and departments depend on each other for information and resources to perform their respective activities. Managers need to reconcile differences in approach, timing, effort or interest. At the same time it should enable all its members to grow and develop. Thus, there is a need to harmonize individual goals and organizational goals.
1. Identify the concept of management discussed above.
2. State any three features of the concept identified in (a).
3. Identify and explain the characteristic of management which is reflected from the above para. (6 marks)
Ans.
Concept of Management: The concept of management discussed above is organizational integration and teamwork.
Features of the concept:
Characteristic of Management reflected:
Planning Function:
Organizing Function:
Directing Function:
Controlling Function:
Coordinating Function:
Q.12. XYZ Power Ltd. set up a factory for manufacturing solar lanterns in a remote village as there was no reliable supply of electricity in rural areas. The revenue earned by the company was sufficient to cover the costs and the risks. The demand of lanterns was increasing day by day, so the company decided to increase production to generate higher sales. For this they decided to employ people from the nearby villages as very few job opportunities were available in that area. The company also decided to open schools and crèches for the children of its employees.
1. Identify and explain the objectives of management discussed above.
2. The company is fulfilling the organizational and social objectives of management. (4 marks)
Ans.
1. The company is fulfilling the organizational and social objectives of management.
Organizational objectives include survival, profit and growth:
(i) In order to survive, XYZ Power Ltd. earns enough revenues.
(ii) Company’s profits are sufficient to the cover the costs and the risks.
(iii) Since demand for lanterns was increasing day by day and so the company decided to increase production to generate higher sales, it implies that the company exploits fully its growth potential.
(iv) Social objectives involve the creation of benefits for the society.
(v) The company decided to employ people from the nearby villages as very few job opportunities were available in that area. It also decided to open schools and crèches for the children of its employees.’
2. Values
(i) Providing employment opportunities in rural areas
(ii) Concern for the environment
(iii) Socially responsible behavior
(iv) Community development by opening schools and crèches for children (any two)
Q.13. Nishtha is the marketing manager of a company selling laptops. She plans the target sale of 2000 laptops per month. She allocates necessary resources to carry out the plan. She has six salesmen working under her. She works with them, guiding and motivating them to achieve the target sales. At the end of the month, after comparison of actual sales with the target sales she found that actual sales exceeded the target sales. She rewards the efficient employees to motivate them.
1. How does Nishtha prove the importance of management? Explain.
2. Also state any two values which she wants to communicate to the society by her behavior. (5 marks)
Ans.
Nishtha demonstrates the importance of management through her actions in planning, organizing, leading, and controlling the sales activities of the company:
Values communicated by Nishtha's behavior:
Q.14. Sooraj works as a salesman in a company selling pet accessories and food. He has been given a target of selling 1200 units of the food packets in a month by offering a maximum of 10% discount to his customers. In order to meet his monthly sales target, on the last two days of the months, he offers 15% discount to his customers.
In the context of the above case: "Is Sooraj effective in his work? Explain by giving a suitable reason in support of your answer".
Ans. In evaluating Sooraj's effectiveness in his work, we need to consider both his ability to achieve his sales target and the strategies he employs to do so.
Sooraj's ability to meet his monthly sales target of 1200 units is commendable. However, his decision to offer a higher discount (15%) on the last two days of the month to push sales raises some concerns about the sustainability of his approach.
While offering discounts can sometimes be an effective strategy to stimulate sales, relying on such tactics to meet targets may indicate a short-term focus rather than a sustainable, long-term approach. By offering a higher discount only at the end of the month, Sooraj may be sacrificing profitability and potentially undermining the company's pricing strategy.
Additionally, Sooraj's reliance on last-minute discounts to achieve his targets may mask underlying issues with his sales techniques or customer engagement throughout the month. If Sooraj is consistently falling short of his targets and resorting to last-minute discounts as a quick fix, it suggests a need for improvement in his sales approach and customer relationship management skills.
Q.15. Sujata works as a designer in an export house. As per the terms of an order received by the export house, she has to get 100 units of denim jackets made in 15 days @ Rs. 2000 per jacket. She is able to complete her target production in 20 days because in order to complete it he order in 15 days she would have made the workers work over time. As a result, the cost of production per jacket may have increased by Rs. 100.
In the context of the above case: "Is Sujata efficient in her work? Explain by giving a suitable reason in support of your answer".
Ans. In assessing Sujata's efficiency in her work, we need to consider her ability to meet the production target within the specified time frame and at the expected cost.
Sujata's completion of the production target of 100 units of denim jackets demonstrates her effectiveness in delivering the desired output. However, her inability to complete the order within the originally specified time frame of 15 days raises concerns about her efficiency.
While Sujata was able to complete the production in 20 days, she had to extend the production timeline due to not making the workers work overtime. This decision likely led to increased production costs, as she mentions that completing the order in 15 days would have resulted in a higher cost of production per jacket by Rs. 100.
Efficiency in this context would involve completing the production target within the specified time frame while minimizing costs. Sujata's decision to prioritize regular working hours for her workers may have contributed to a more sustainable and equitable work environment. However, the increased production costs incurred by extending the production timeline suggest a potential inefficiency in her work.
Q.16. "Anju and Manju are good friends. Considering the cast that the activities involved in managing an enterprise are common to all organizations, after completing their masters in business management, both of them take up a job at managerial level in different organizations as per their individual areas of interest. Anju tales up a marketing job in a retail company and strives to increase sales where as Manju joins an NGO and works diligently to realize its objective related to providing employment to specially abled persons. Both of them have to perform a series of continuous, composite, but separate functions. On some days, Anju may spend more time in planning a future display layout and on another day, she may spend time in sorting out an employee’s problem. Both Anju and Manju make conscious efforts to build a feeling of team spirit and coordination among diverse individuals with different needs who work under them. The effect of their management is noticeable in their respective departments as the targets are met according to plans, employees are happy and satisfied, and there is orderliness in its functioning rather than chaos".
In context of the above case:
Identify the various features of management highlighted in the above paragraph by quoting lines from it.
Ans.
Common Activities in Managing an Enterprise:
Diverse Job Roles:
Continuous, Composite Functions:
Planning and Problem-Solving:
Building Team Spirit and Coordination:
Achieving Targets, Employee Satisfaction, and Orderliness:
Q. 17. Real Alliance Ltd. is a well-known cement company in India. It is able to earn adequate revenues to cover costs. Its capital base, number of employees and production turnover has increased manifolds over the years. The rate of profitability of the business is also creditable. The employees of the company are happy and satisfied with their remuneration, working conditions, promotion policy etc. as a part of its moral obligation, the company has taken many initiatives for providing employment to specially abled persons and promoting literacy in the villages adopted by it.
In the context of the above case:
1. Identify and explain the various types of objectives of management being fulfilled by Real Alliance Ltd by quoting lines from the paragraph.
2. List any two values that real Alliance Ltd. wants to communicate to the society.
Ans.
Objectives of Management Fulfilled by Real Alliance Ltd:
Values Communicated by Real Alliance Ltd to Society:
Q.35. Mr. Rajiv and Arun are responsible for welfare of the whole organization. Their job is very complex they have to develop long term objectives, policies and review the work of different heads at different level. Mr. John and Mr. Singh are responsible for the working of department they are heading, they formulate short term departmental objectives in accordance with organizational objectives.
Mr. Philip, Mrs. Archana, Mrs. Kamlesh and Mrs. Kavita are in direct contact with the workforce consisting of various employees and workers. They are responsible for quality of work and providing good working conditions to workers.
1. State the three level of management.
2. Name the persons who are involved in different level from the above para.
Ans.
1. Top level, middle level, supervisory level.
2. (a) Top level – Mr. Rajiv and Arun
(b) Middle level – Mr. John and Singh
(c) Supervisory level – Mr. Philip, Mrs. Archana, Kamlesh and Kavita
Q.36. The manager of Alpha Ltd. is very efficient and effective and makes sure all the employees and workers in his team perform the task on time with minimum cost. His main focus is on cost cutting so he never listens to the demand of workers for increasing wages. He even gives no opportunity to worker for promotion. As a result workers started becoming frustrated and disheartened all the time.
1. Which objective of management could not be achieved by the manager.
2. State other two objectives of management.
3. State any one value ignored by the manager.
Ans.
1. Personal/Human or individual objective.
(i) Economic
(ii) Social
2. Value of humanity, Care.
Q.37. The management of Amaira Ltd. strongly believes that the members of the organization should work toward fulfilled the common organizational goals. This requires team work and integration of efforts of all individuals departments and specialists. This is because all the individuals and departments depend on each other for information and resources to perform their respective activities. Manager needs to reconcile differences in approach, timing, efforts and interest. At the same time it should enable all its members to grow and develop. Thus, there is a need to harmonize individual goals and organizational goals.
1. Stat the concept of management discussed above.
2. State any three features of the concept identified in above para.
3. State value referred in above para.
Ans.
1. Coordination.
2. Give features of coordination.
3. Value of Harmony between employees and management.
Q.38. Mega Ltd. manufactured water-heaters. In the first year of its operations, the revenue earned by the company was just sufficient to meet its cost. To increase the revenue, the company analysed the reasons behind the less revenues. After analysis, the company decided:
1. To reduce the labour cost by shifting the manufacturing unit to a backward area where labour was available at a very low rate.
2. To start manufacturing solar water-heaters and reduce the production of electric water-heaters slowly.
This will not only help in covering the risks but also help in meting other objectives.
1. Identify and explain the objectives of management discussed above.
2. State any two values which the company wanted to communicate to society.
Ans.
1. The objectives of management discussed above are:
(i) Organizational objectives
(ii) Social Objectives
2. The two values that the company wanted to communicate to the society are:
(i) Rural development
(ii) Environment sustainability
Q.39. Ritu is the manager of the northern division of a large corporate house. At what level does she work in the organization? What are he basic functions?
Ans. Ritue / grandfather / Deepak’s father / Deeraj / Rajat, all of them are working at the middle level of management.
Q.40. Mr. Nitin Singhania’s father has a good business of iron and steel. He wants to go to the USA for his MBA but his father thinks that he should join the business. On the basis of emerging trends, do you think that Mr. Singhania should send his son to the USA? Give any three reasons in support of your answer.
Ans. Yes, according to me, Mr. Singhania should send his son to USA for his MBA because management is being recognized as a profession to a great extent because of the following reasons:
1. Well defined body of knowledge
2. Ethical code of conduct
3. Service motive
Q.41. "Jayant is working as Head Relationship Manager in the wealth management division of a private sector bank. He has created an internal environment which is conducive to an effective and efficient performance of his team of ten relationship management executives. A typical day at work in Jayant’s life consists of a series of interrelated and continuous functions. He decides the targets for his department which are in line with the objectives of the organizaitonas a whole. The future course of action for his team members is laid out well in advance. The various resources required by the relationship managers like an Paid with GPS system, account opening forms, brochures, details of account holders etc. are made readily available to them. The executives are given sufficient authority to carry out the work assigned to them. Jayant works in close coordination with the human Resource Manager in order to ensure that he is able to create and maintain a satisfactory and satisfied work force in his department. Through constant guidance and motivation, Jayant inspires them to realize their full potential. He offers them various types of incentives from time to time keeping in view their diverse individual needs. Moreover, he keeps a close watch on their individual performances in order to ensure that they are in accordance with the standards set and takes corrective actions whenever needed".
In context of the above case:
1. Identify the concept being referred to in the following line, “He created an internal environment which is conducive to an effective and efficient performance of his team of ten relationship management executives.”
2. Identify and describe the various functions of the concept as identified in part (a) of the question by quoting liens from the paragraph.
Ans.
1. The concept of management is being referred to in the following line, “He has created an internal environment which is conducive to an effective and efficient performance of his team of ten relationship management executives.”
2. The various functions of the management concept mentioned in the above paragraph are listed below:
(i) Planning
(ii) Organizing
(iii) Staffing
(iv) Directing
(v) Controlling
Q. 42. "Ajay and Sanjay are childhood friends. Sanjay had lost his right hand in an accident in childhood. They meet after a long time in a restaurant. On being asked, Sanjay tells Ajay that he feels very discounted in managing his family business after the death of his father as it doesn’t match with his areas of interest. Ajay knows that Sanjay possess extraordinary skills in management although he hasn’t acquired any professional degree in management. Therefore, he asks Sanjay to wind up his business in India and join him in his hotel business in Dubai as an Assistant Manager in Sales and Marketing Division".
In context of the above case:
1. Can Sanjay be deployed at the post of Assistant Manager in Sales and Marketing Division though he hasn’t acquired any professional degree in management? Explain by giving suitable justifications in support of your answer.
2. List any two values that are reflected in this act of Ajay.
Ans.
1. Yes, Sanjay can be deployed at the post of Assistant Manager in Sales and Marketing Division although he hasn’t acquired any professional degree in management as management is not considered to be a full-fledged profession because of the following reasons:-
(i) Restricted entry
(ii) Professional association
2. The two values that are reflected in this act of Ajay are:
(i) Compassion
(ii) Responsibility
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