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Test: Google & FB Ads - Entrepreneurship MCQ


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10 Questions MCQ Test - Test: Google & FB Ads

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Test: Google & FB Ads - Question 1

Under which ad platform category does Google Ads fall?

Detailed Solution for Test: Google & FB Ads - Question 1
Google Ads is categorized as "Paid Search." It focuses on targeting keywords and text-based advertisements to display alongside search results for specific queries.
Test: Google & FB Ads - Question 2

What is the primary focus of paid search advertising?

Detailed Solution for Test: Google & FB Ads - Question 2
Paid search advertising primarily involves targeting keywords and search queries entered by users to display relevant text-based advertisements.
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Test: Google & FB Ads - Question 3

What is the main advantage of using Google Ads?

Detailed Solution for Test: Google & FB Ads - Question 3
Google Ads offers access to a vast global audience with billions of daily search queries, making it a powerful platform for reaching potential customers.
Test: Google & FB Ads - Question 4
Which advertising platform helps businesses find new customers via keywords?
Detailed Solution for Test: Google & FB Ads - Question 4
Google Ads helps businesses find new customers by bidding on keywords and displaying ads alongside relevant search results.
Test: Google & FB Ads - Question 5
What is the purpose of "lookalike audiences" in Facebook Ads?
Detailed Solution for Test: Google & FB Ads - Question 5
"Lookalike audiences" in Facebook Ads allow advertisers to target new customers who exhibit the same interests and behavior as their existing customers.
Test: Google & FB Ads - Question 6
What is a distinguishing feature of Facebook ads?
Detailed Solution for Test: Google & FB Ads - Question 6
Facebook ads are powerfully visual and blend seamlessly with videos, images, and visual content in users' News Feeds.
Test: Google & FB Ads - Question 7
Which platform is known for its affordability and potentially high return on investment (ROI)?
Detailed Solution for Test: Google & FB Ads - Question 7
Facebook Ads are known for their affordability and potential for high ROI, making them attractive to businesses with limited resources.
Test: Google & FB Ads - Question 8
How should Google Ads and Facebook Ads be used together?
Detailed Solution for Test: Google & FB Ads - Question 8
Google Ads and Facebook Ads should be used in a complementary manner to harness the strengths of each platform for maximum ROI and business growth.
Test: Google & FB Ads - Question 9
Which platform is synonymous with the term "paid search"?
Detailed Solution for Test: Google & FB Ads - Question 9
Google Ads is synonymous with the term "paid search" and is the world's largest and most popular PPC advertising platform.
Test: Google & FB Ads - Question 10
What is the main difference in the way Google Ads and Facebook Ads help businesses find customers?
Detailed Solution for Test: Google & FB Ads - Question 10
Google Ads helps businesses find new customers through keyword targeting, while Facebook Ads helps businesses find customers based on their interests and behavior.
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