How to Improve Google Adwords Quality Score Video Lecture | Google Adwords: From Beginners Guide to Profitable Ads - Marketing

how to improve Google AdWords quality
score in 2016
hello and welcome in this video session
we're going to dive in and learn how you
can improve quality score for your
Google ads first of all don't never
listen to these so-called experts trying
to shove down your throat their theories
or apparently there is some person work
the ad rank formula called score formula
the only insight that you should be
listening to should be coming from
Google AdWords help sections but even
then they explain the Quality Score to
you but they never revealed to you what
it really takes for you to improve your
called score because when you improve
your quality score that means you will
be paying less now let's take a look at
a sample campaign let's take a look at
this sample campaign let's go to
keywords and we have something called
the quality score if you're not seeing
this tab you can go out to columns or to
modify columns your two attributes then
select quality score press on the arrow
key to add it into your columns and
apply changes then you'll be able to see
the call to score here you can press on
up to sort in different order now before
we begin if the keywords you're
selecting according to the ads that
you've created
you've got calls for one or two for
certain keywords then you can simply
select those call to score one or two
keywords and you can simply remove them
because it may be smarter for you to do
that instead of trying to improve the
old score for certain keywords per your
landing pages when they are called score
one or two now let's take a
get a sample search each time search
happens auction yeah Google AdWords
option occurs each search and each time
that happens quality score is calculated
yeah if I then search this then I'll
have different results as we can see now
what is the secret formula that most
people they don't explain to you clearly
because they don't know it's only when
you experiment with Google for a long
time then you beat understand now things
work now let's go take a look at this
illustration of created for ranked
events let's look at Firefox someone
comes to Google search type some
keywords then we have our typical
results as I've shown you in the here
right so now you also need to keep in
mind that when people search Google
search box
compared to google searching search
partners or Google Display Network
different quality score algorithms
kicking it has two it doesn't matter
where the search is being conducted on
Google platform what's very important is
the add relevance add relevance
basically means whatever people searched
for whatever add is Shelvin it has to be
relevant to those keywords now let me
open up the typical campaign and show
you what that is as well let's press on
this and edit so when we create our ad
text it's made up of the title and
description giving you two lines certain
things look different on mobile devices
as we can see compared to the search
itself and relevance obviously then is
whatever the keywords is being searched
how relevant those
adds that you're creating through those
keywords now because people search
Google in various different manners
depending on their vocabulary it's smart
to include some of your keywords but
it's also smart to include something
very important and that is you have to
ask the landing pages that you are
advertising according to the keywords
you've selected what is the landing page
experience that people will have now
because see Google calculates and
relevance like so millions of searches
being conducted each day right
throughout the planet Earth if Google
keeps showing these three results let's
imagine three times people search for
these keywords and three results are
shown just like this example now if
these people who are searching keep
clicking one particular ad compared to
the other ones instead of the other ones
then Google can quickly track the
click-through rate is in the right of
click compared to other hands so they
automatically Google is saying you know
what people are keep clicking this and
if it's a brand new website brand new
everything new some unique keyword that
no one on this planet advertised before
then it will default to previous
searches result and calculate things
accordingly but that's very rare right
let's imagine a normal typical scenario
here so now three searchers conducted
search using the same keywords but they
end up clicking on this add here then
the click-through rate automatically
increase now Google algorithms can say
this ad according to these keywords have
to be relevant but if that was it like
everyone else is teaching you then
you're not going to benefit from this
video session because what I've said to
you earlier and what you will help
section tells you and I they say you
know what we also care about the landing
page experience they tell us to make our
website optimized basically search
engine optimization is not just a bear
placing keywords here and there because
the better search engine optimized and
conversion optimized your landing pages
up and easier to navigate and
mobile-friendly then that's surely going
to be a better user experience to those
searchers but how in the world does
Google work they're there they analyze
your web page and your website entirely
as well then the moment people search
click on an ad they land on a web page
how long do they stay on that web page
Google can track that because if afters
the search is conducted people lender on
this this result if they end up going
back to Google and how long after they
go back to Google Google can track that
as well let's work out the landing page
experience so if anything you want your
web page and your website for the ads
that you're advertising to be the last
stop so you then need to improve your
web pages and its user experience which
is part of search engine optimization
perhaps you knew all this stuff already
right recently you will now introduce
something called extensions they are
also taken into call to spore and your
clicks your rates
the amount you pay that's why you take
advantage of that there is many
different extensions called extensions
location extensions sitelink extensions
structured snippet extensions review
extensions in this sample search example
when you look at a result in Google
search realize the screen real estate is
in how big of a space that ad takes is
very important extensions allow you to
have a larger screen real estate thus
improve your click-through rates common
sense naturally as you can see the third
example here is not utilizing extensions
and you can see it's rather very small
but that doesn't mean that I will not
click here because if they end up
creating a great relevant ad then I
might click on this and the more I click
on this ad compared to others then these
people will move up but extensions are
extremely important in 2016 let's go and
take a look at extensions we've got our
sample campaign let's go back to our
sample campaigns let's look at this
campaign here on campaign level I can
have extensions on advert level I can
have let me press on that and go to
extensions there if I want here I can
add extensions I can say you know what
new structured snippet extensions said
that here I can select what I am
offering the value can be whatever
you're selecting here you can show the
read more well in 2016 you just have to
have mobile-friendly website
now let's cancel that his s up that's
what I've placed in here for structure
centipede extensions but let's select a
site link extensions
let's press on that and here you can add
certain pages which are important for
your website and you want those cycling
extensions to show up like this you can
simply add them add new site link
extension straightforward process for Co
layered extensions let's press on that
call our extensions you can add that as
well
location extensions if you are verified
local business owner with Google my
business center you can utilize that as
well or if you're a local business
perhaps you're advertising your local
phone call that you want people to click
after they search straight to your phone
then you can utilize that as an
extension at the end of the day to
improve your quality score you have to
understand that your ad relevance is
absolutely critical so therefore you
need to experiment with different ad
text your ad copy use some keywords yes
but also utilize some cult actions or
some value but what you need to consider
is that yes you advertise yes you've got
a great website that's mobile-friendly
that's right but you have to think as to
you know what how can I improve to user
experience for the keywords that are
magnetizing so that my web pages is the
last stop for that person searching for
those keywords now you do this then you
will 110% improve your quality score
having said that you need to adhere to
the best practices of running Google
AdWords campaigns
as well such as creating different ad
groups creating different ad text
selecting keywords that are very related
to the landing pages that you are
advertising and then improve your
landing pages make sure they are mobile
friendly you know attend to on page
search engine optimization that's
natural why you should do that
regardless of if you're advertising with
Google AdWords or not then make sure the
the landing pages is great according to
the offers that you're presenting in
your ads and then work on your user
experience of your website and your call
to actions you do this then you will 110
percent increase your quality score at
the end I as I've said to you listen to
your own experiments and then watch the
other video tutorials that I have about
Google Adwords and then you will grow
your online business much more
effortlessly I thank you very much for
learning with me if you benefit from
this video session please do give me a
like for this video and share and I'll
talk with you in the next video session