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Use Broad Match in AdWords to Capture Local Searches - Google Best Practices Video Lecture | Drive Offline Sales with Online Ads - Google Best Practices - Marketing
FAQs on Use Broad Match in AdWords to Capture Local Searches - Google Best Practices Video Lecture - Drive Offline Sales with Online Ads - Google Best Practices - Marketing
| 1. What is Broad Match in AdWords? |  |
Ans. Broad Match is a keyword match type in Google AdWords that allows your ads to appear for searches that include misspellings, synonyms, related searches, and other relevant variations of your keywords. It helps capture a wide range of search queries related to your business.
| 2. How does Broad Match help capture local searches? | |
Ans. Broad Match in AdWords helps capture local searches by allowing your ads to appear for search queries that are relevant to your business location. It considers variations of your keywords, including misspellings and related terms, which increases the chances of your ads showing up for local searches.
| 3. What are the benefits of using Broad Match for local searches? | |
Ans. Using Broad Match for local searches has several benefits. It helps you reach a broader audience by capturing variations of your keywords, which increases the visibility of your ads. It also allows you to target specific locations, ensuring that your ads are shown to people searching within your target area.
| 4. Are there any limitations or drawbacks of using Broad Match for local searches? | |
Ans. While Broad Match can be effective for capturing local searches, it may also show your ads for irrelevant or less qualified searches. This can lead to a higher cost per click and lower conversion rates. It is important to regularly monitor and refine your keyword list to ensure that your ads are being shown to the most relevant audience.
| 5. How can I optimize my Broad Match campaigns for local searches? | |
Ans. To optimize your Broad Match campaigns for local searches, you can use location targeting to focus on specific areas where your target audience is located. Additionally, you can use negative keywords to exclude irrelevant searches and improve the relevancy of your ads. Regularly reviewing and refining your keyword list based on performance data can also help improve the effectiveness of your campaigns.
Text Transcript from Video
Hi everyone and welcome to our video series
on Driving Store Sales with AdWords. My name
is Antony Ho and I'm a Product Marketing
Manager at Google focusing on AdWords Best
Practices. In this video we're going to talk
about keyword best practices when it comes
to your local campaigns. Specifically, how
to ensure that your ads are showing up for
the local searches that are happening around
your business locations.
I'll cover 2 things: Using phrase and broad
match to help you capture those local searches
and then turning high volume queries that
you discover into exact match for greater
control. First up you want to include the
phrase and broad match variations of your
keywords. For example, if you're marketing
a café and want to capture all local queries
relevant to your business make sure to include
the phrase and broad match variations of your
keywords.
What this will do is help to trigger your
ad for all the relevant variations of your
keywords. If you'd like to show up for searches
like "coffee shop" for example, this strategy
will help you show up for variations of that.
Like, "coffee shop near" me or "café in San
Francisco". By taking advantage of the different
match types you can save time from having
to add and manage all possible combinations
of keywords and location descriptions.
Then, If you discover any high volume queries
from your phrase and broad match keywords,
you can convert those into exact match for
better control. To recap what we've learned,
use phrase and broad match to help you capture
local searches and then turn any high volume
queries into exact match for more control.
Thanks for watching and tune in to the rest
of our video series on how to drive store
sales with AdWords.
on Driving Store Sales with AdWords. My name
is Antony Ho and I'm a Product Marketing
Manager at Google focusing on AdWords Best
Practices. In this video we're going to talk
about keyword best practices when it comes
to your local campaigns. Specifically, how
to ensure that your ads are showing up for
the local searches that are happening around
your business locations.
I'll cover 2 things: Using phrase and broad
match to help you capture those local searches
and then turning high volume queries that
you discover into exact match for greater
control. First up you want to include the
phrase and broad match variations of your
keywords. For example, if you're marketing
a café and want to capture all local queries
relevant to your business make sure to include
the phrase and broad match variations of your
keywords.
What this will do is help to trigger your
ad for all the relevant variations of your
keywords. If you'd like to show up for searches
like "coffee shop" for example, this strategy
will help you show up for variations of that.
Like, "coffee shop near" me or "café in San
Francisco". By taking advantage of the different
match types you can save time from having
to add and manage all possible combinations
of keywords and location descriptions.
Then, If you discover any high volume queries
from your phrase and broad match keywords,
you can convert those into exact match for
better control. To recap what we've learned,
use phrase and broad match to help you capture
local searches and then turn any high volume
queries into exact match for more control.
Thanks for watching and tune in to the rest
of our video series on how to drive store
sales with AdWords.
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Sep 08, 2025
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