Rapid Prototyping 3 of 3: Native Prototyping Video Lecture | Rapid Prototyping for Entrepreneurs: Build a Quick Demo - Software Testing

hi I'm Carl Seaver and I'm Kolchak
we are UX engineers that prototype new
search experiences for Google in
previous sections of this series you
learned about how paper prototyping
sketching and digital prototyping tools
can help you explore your ideas and set
a direction for your design team at the
core prototypes or stories about the
future they helped us create a shared
sense of our current state our future
vision and the path we'll take to get
there
in this section we'll be talking about
native prototyping and when we say
native prototyping we mean getting your
hands dirty and writing some code this
can mean writing Android applications
with Java constructing iOS apps with
Swift or writing HTML CSS and JavaScript
for the browser as much as possible this
is done using real devices real data and
real users our goal for this video is to
show you how you can leverage technology
to really bring your ideas to life this
will let you start testing in real world
scenarios and start pitching your ideas
to users and stakeholders now we'll look
into each of these areas in more detail
and show you how they'll come together
to turn your idea into an actual product
do you know what the best thing about
being a prototyper is toys lots and lots
of toys when you prototype natively
you'll start building and testing your
design ideas on real devices think of
this as an extension of your design
process all of this technology becomes
your new canvas and the code you write
becomes your new paintbrush we all know
that building and experience for our
phones is important but how would the
experience of your product change if a
user interacted with it a watch in the
home on the TV or in a virtual world
thinking about how your product is
actually experience in the real world is
one of the primary goals of data
prototype so how do you get started well
as you may have guessed this type of
prototyping requires strong technical
proficiency depending on which platform
you use this could mean writing code in
Java Swift C++ Python JavaScript or any
number of other programming languages
you'll also need to be proficient in the
ecosystem and SDKs of whatever platform
you're building on whether that be
Android
i OS a web browser or even hardware
platforms like they arduino nowadays our
devices are loaded with technology
gyroscopes accelerometers speakers
cameras microphones in the GPS are all
important part of the technology that
helped shape the experience your user
has with the product and they all are
pretty hard to prototype traditional
design tools like Photoshop or sketch or
even some of the digital prototyping
tools you saw earlier sometimes the best
way to prototype an experience is by
writing code but when you prototype you
have a much different intent we call it
the hackers mentality you will be
exploring taking a lot of risks and
probably a lot of shortcuts in your code
and that's okay I should also mention as
you conduct these explorations this is a
really great time to try out specific
libraries and frameworks and assess
whether they are a good fit for your
product remember prototyping is meant to
be low commitment feel free to throw
away code whenever you need to and
really use this opportunity to explore
experiment and learn in the next section
Carl will show you how you can take all
your prototype explorations and start
validating them with real users now that
you've got a solid baseline on the
technologies you use for your app you
need to consider how users will respond
to your new features one of the main
benefits of native prototyping is that
you'll have a realistic experience that
you can put in the hands of your users
to collect valuable feedback because a
good user experience is much more than
just the look and feel of your
application designing for your target
market means making the investment and
understanding how your users will react
to the layout animation and input
characteristics of the experience
seeking validation early in the product
lifecycle will help you identify the
features that most resonate with your
users and focus your design and
development efforts in that direction
integrating the simple process of design
prototype test and validate into your
workflow will afford you the opportunity
to craft more delightful moments into
your app and hit the sweet spot with
your audience when seeking feedback from
your users be direct with the questions
you hope to answer using the prototype
ask for specific actionable assessments
on the important elements of your core
journey you may be surprised to learn
that the features that are important to
you might not be as important to your
users building on the technology choices
you've made along the way you can gain a
better
understanding of how the whole
experience will come together you'll be
more effective in guiding your product
direction and team because you have the
data to support your decisions you've
gone through rounds and rounds of
iterations explored with technology and
put your product in front of real users
to get validation you're now ready for
one of the most important parts of the
prototyping process pitching your idea
it's one thing to explain your vision to
someone but what if you can hand it to
them
and let them feel and experience it all
for themselves at Google we are often in
the position of getting buy into a new
product initiative or feature with our
own stakeholders we use prototypes to
tell the stories of our ideas you can
start pitching at any point but when
you've invested time into exploring and
validating with prototyping you can tell
a very compelling story because you're
able to prove through the feedback and
data that you've accumulated that your
idea has a strong value proposition this
is why we recommend investing and
prototyping before getting locked
heavily into the engineering phase use
the process to build strong arguments on
why your product will succeed and let
the prototypes be the proof in this
video we've taught you the value of
native prototyping why you should
explore with technology how to validate
your products direction and effectively
communicate your vision to stakeholders
and users alike native prototyping can
be used at any point in your product
lifecycle whether it's a new product
launch or an upgrade to an existing
feature prototyping with real devices
real data and real users will put your
team on a fast track to success and help
you identify the sweet spot in the
marketplace for your app the key is to
invest in the process and leverage
prototyping is an integral part of your
workflow this will help you build better
products that your users will love thank
you for taking the time to watch our
prototyping series you've seen
everything from paper to digital and
Native prototypes and somewhere in that
spectrum is the right method to tell the
story of your idea
I encourage you to experiment with all
these tools see what feels right for
your idea in your organization there's
no silver bullet no magic process just
ways to design prototype test and
validate try build fail refine and
repeat so you can hit the sweet spot
with your audience thanks again
Oh