What Is Media Training? | Public Speaking Video Lecture | Public Speaking: Learn and Boost your Confidence (English) - Communication

so what is media training media training
is something to help prepare you for
media interviews and what's different
about a media interview is you can be
edited your ideas your words can be
sliced diced not only can you be quoted
out of context you will be quoted out of
context they will pull it quote out of
the context of the entire conversation
you have when you go through media
training a good trainer will help you
with four very specific areas the first
is how to look comfortable confident
relaxed authoritative anytime you have
to be in front of one of these a video
camera the second skill you'll learn is
how to shape a media message if you're
going into a media interview that's not
the time to give people a bullet point
speech with 89 points you've got to
narrow it down to three parts something
you can say in 30 seconds a clean clear
crisp message the third thing you'll
learn in media training is how to answer
questions in an interview it's not like
a normal conversation now a good media
trainer is not going to teach you to be
a phoney baloney politician dodging
questions you can't dodge questions but
you have to answer them in a specific
way where you're not repeating negatives
and not giving complex answers and are
answering in a simple clear way and
bridging back to your message points the
fourth skill the final skill and in many
ways the most important thing you'll
learn is how to package your messages
with sound bites with quotes so that you
know before the interview even starts
exactly word for word quote you're going
to see in that story or the soundbite
you'll see on the evening news and
that's what you'll learn from media
training
you