10. Five Rules for Presentations Video Lecture | How to pitch your Startup? - Entrepreneurship

presentations are a powerful
communication medium for more than 20
years Duarte has developed presentations
to launch products
--eline employees increased company
value and propel global causes along the
way we have discovered five simple rules
for creating world-changing
presentations
the first rule is treat your audience as
king your audience deserves to be
treated like royalty design a
presentation that meets their needs and
not just yours
audiences want to know what you can do
for them why they should adopt your view
and what are the steps they need to
follow to take action give them those
things in a clear easily understandable
way and you will undoubtedly find favor
with the king
the second rule is spread ideas and move
people
your audience didn't show up to read
your 60 page on-screen dissertation they
are there to see you to be inspired by
your message and witness the quality of
your thought you are not giving your
presentation to have another meeting you
are there to convey meaning
so consider including imagery that
powerfully illustrates your point
sometimes moving images can inspire in a
way that static slides cannot
a sequential build adds a sense of
suspense
and a thought-provoking video moves your
audience in a way that can not only
change minds but hearts
the next rule is help them see what
you're saying
half of the people in your audience or
verbal thinkers and the other half are
visual combining minimal text with
meaningful visuals means that you will
reach everyone brainstorm graphics that
will effectively communicate your
message and then replace those words
with a picture a chart or a diagram then
apply a consistent treatment to your
graphics to give your whole presentation
a unified look so that your audience is
attracted to rather than distracted from
your message rule number four practice
design not decoration
as tempting as it is to fill your slides
with stuff often D decorating is the
best policy
any writer or designer will tell you
that 90% of the creative process is
destructive
do you have one main point consider
putting just one word on the slide by
itself you want them to remember a few
items then don't show everything at once
instead show one item at a time do you
have a picture that accurately expresses
your idea scale that picture so it fills
the slide do you know a quote that says
it all then let it say it and remove
everything else
the last rule is cultivate healthy
relationships with your slides and your
audience
letting go is hard we know but don't
hide behind your slides breaking your
dependence on your slides can do a world
of good for your relationship with the
audience
reduce the amount of text to just a few
words and put the rest of the
information in the notes and then
practice practice practice
thinking of your slides as digital
scenery allows you to connect I to I
with your audience in a meaningful way
so those are the rules but the question
remains why go to all this trouble why
not do it the way you're used to the
answer is simple because everyone else
does it that way too and you need to
stand apart and be different when you
apply these rules and keep the
audience's needs top of mind your
presentation will not only hold their
attention but also change the world well
at least you're part of the world