12. The winning pitch at MIT Global Startup Workshop Video Lecture | How to pitch your Startup? - Entrepreneurship

everyone how many of you guys are using
your email to collaborate with people
outside of your organization and how
many you think that's really efficient
exactly we've built a web-based work
platform that organizes work across
people across organizations because we
believe that's where work is heading we
also believe that each organization has
a unique way of doing things so we've
just built the platform on which you
build the functionality and the
applications whether it's for organizing
a meeting event sharing your tasks or
fixing your box you get a tool that
works like you not the contrary we want
to become your platform for work like
Facebook is for your social life
therefore we've entered this enterprise
market with a consumer business model
with a freemium player and with premium
on top and that makes us grow 40 percent
a month currently though we're still in
private beta so in short we help you out
with the problem we started so we
organize your work what you ready
tomorrow as I said we to keep growth we
have a freemium model which allows each
individual and groups to use hoist to
spread it and then the organizational
layer is the Premium Package so you get
corporate Bandhan see you have
management of people across different
spaces in the organizations and stuff
like that so it's pretty standard web
stuff it works before so we jump on that
a lot I collaborate with the customers
in which format
and Lisbon on yeah are you gonna work
with teaching yeah okay I've sat on
standard question in the beginning phase
of this project we have been selling a
workshop for people to set up this thing
two things it's always nice to make a
little bit of money when you're a
startup and the other thing is exactly
doing that seeing what are the problems
what are the issues what are people
actually using these things for so I can
go back and tell the team you know
what's important what's not how should
we fix it and then that's a cool balance
of not listening to all of your
customers talk but still with the
nation-wide
today I mean how you convince them is
your power and say that the big
philosophy behind the product our
product is empowerment so as I said is a
sort of consumer place so it's bottom-up
we don't sell to the IT guy or to the
CEO but we have for instance pondered a
lot of networks and the people using out
our tool is consultants that has a
relatively small organization but works
with a lot of people or projects where
you have different organizations working
together and then they expose so if you
work with me on a project and I was the
one invited you you can just create your
own organization and then keep going and
that's what we see now and that's why we
we grow so to growth right now is only
inside out in that month once again we
have 4,000 users in Denmark we started
off in August last year 300
organizations that that pay for for the
service so it's it's not a million yet
but we're heading
witnesses unique your mother wanted an
attempted first cross on the amnesty
bill yeah yeah
and yep you say that's bestest test two
two ways there's the platform approach
the old sort SharePoint Lotus Notes all
that stuff which is sort of built for
working inside your organization and we
see a lot of web tools coming up yeah my
Basecamp Google Docs whatever they
called but the thing is that you if you
want to work web-based you need three
four five tools but with us we integrate
some of those services and then you have
one login where you as a user can see
everything that's going on across all
your projects and organizations and
stuff like that so yeah you better not
take all time thank you
you