Class 10 Marketing and Sales Syllabus1. Class 10 Introduction to Marketing Mix- Definition and overview of marketing mix
- The four Ps of marketing: Product, Price, Place, Promotion
- Importance of marketing mix in business
- Case studies and examples of successful marketing mix strategies
2. Class 10 Market (Segmentation, Targeting, and Positioning)- Understanding the concept of market and its types
- Market segmentation: Definition and benefits
- Target market identification and selection
- Positioning: Creating a unique market position for a product or service
- Case studies and real-life examples of market segmentation, targeting, and positioning
3. Class 10 The Basic Concept of Sales and Selling- Introduction to sales and selling
- Difference between sales and marketing
- Importance of effective selling in business
- Sales process: Prospecting, approaching, presenting, handling objections, closing, and follow-up
- Case studies and examples of successful selling techniques
4. Class 10 Careers in Selling- Overview of various careers in the field of selling
- Sales representative, sales manager, sales executive, etc.
- Skills and qualifications required for a career in selling
- Advantages and challenges of pursuing a selling career
- Case studies of successful professionals in the selling industry
5. Class 10 Skills in Selling- Essential skills for effective selling
- Communication skills: Verbal and non-verbal communication, active listening
- Persuasion and negotiation skills
- Customer relationship management skills
- Case studies and practical exercises to develop selling skills
Note: This syllabus is designed to provide a comprehensive understanding of marketing and sales concepts for Class 10 students. The course will be taught through a combination of theoretical knowledge, case studies, real-life examples, and interactive activities. Students will be encouraged to actively participate and apply the concepts learned in practical scenarios.
This course is helpful for the following exams: Class 10