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What is the impact of mass media on bridging the gap between rural and urban areas?- a)Bringing images of urban lifestyles and patterns of consumption into rural areas.
- b)Increase in non-farm rural occupations like transport services, business enterprises, etc.
- c)Rise in the number of literate people who are migrating to cities.
- d)All of the above.
Correct answer is option 'D'. Can you explain this answer?
What is the impact of mass media on bridging the gap between rural and urban areas?
a)
Bringing images of urban lifestyles and patterns of consumption into rural areas.
b)
Increase in non-farm rural occupations like transport services, business enterprises, etc.
c)
Rise in the number of literate people who are migrating to cities.
d)
All of the above.
|
Debolina Ahuja answered |
Introduction:
The mass media plays a crucial role in bridging the gap between rural and urban areas. It brings images of urban lifestyles and patterns of consumption into rural areas, increases non-farm rural occupations, and leads to a rise in the number of literate people migrating to cities. All of these factors contribute to reducing the disparities between rural and urban regions.
Bringing images of urban lifestyles and patterns of consumption into rural areas:
- Mass media, including television, internet, and print media, provides rural communities with visual representations of urban lifestyles and patterns of consumption.
- Through movies, TV shows, advertisements, and news coverage, rural individuals get exposed to urban environments, fashion trends, technological advancements, and consumer goods.
- This exposure helps in reducing the cultural and informational gaps between rural and urban areas.
- It creates awareness about the possibilities and opportunities available in urban areas, motivating people to aspire for a better life and explore possibilities beyond traditional rural occupations.
Increase in non-farm rural occupations:
- The influence of mass media on rural areas leads to a diversification of occupations.
- Individuals in rural areas, inspired by the urban lifestyle showcased in the media, start exploring non-farm occupations like transport services, business enterprises, tourism, hospitality, and other service sectors.
- This diversification helps in reducing the over-dependence on agriculture and opens up new avenues for income generation.
- It also leads to the development of rural entrepreneurship and the growth of small-scale industries, contributing to economic development.
Rise in the number of literate people who are migrating to cities:
- Mass media plays a significant role in creating awareness about education and literacy in rural areas.
- Through advertisements, news, and educational programs, media emphasizes the importance of education for personal growth and career opportunities.
- As a result, there is an increase in the number of literate individuals in rural areas who aspire to migrate to cities for better educational facilities and employment prospects.
- This migration of literate individuals contributes to the urban workforce, leading to a more balanced distribution of skilled human resources.
Conclusion:
The impact of mass media on bridging the gap between rural and urban areas is significant. It brings images of urban lifestyles and patterns of consumption into rural areas, increases non-farm rural occupations, and leads to a rise in the number of literate people migrating to cities. These factors contribute to reducing disparities, promoting economic development, and fostering cultural exchange between rural and urban regions.
The mass media plays a crucial role in bridging the gap between rural and urban areas. It brings images of urban lifestyles and patterns of consumption into rural areas, increases non-farm rural occupations, and leads to a rise in the number of literate people migrating to cities. All of these factors contribute to reducing the disparities between rural and urban regions.
Bringing images of urban lifestyles and patterns of consumption into rural areas:
- Mass media, including television, internet, and print media, provides rural communities with visual representations of urban lifestyles and patterns of consumption.
- Through movies, TV shows, advertisements, and news coverage, rural individuals get exposed to urban environments, fashion trends, technological advancements, and consumer goods.
- This exposure helps in reducing the cultural and informational gaps between rural and urban areas.
- It creates awareness about the possibilities and opportunities available in urban areas, motivating people to aspire for a better life and explore possibilities beyond traditional rural occupations.
Increase in non-farm rural occupations:
- The influence of mass media on rural areas leads to a diversification of occupations.
- Individuals in rural areas, inspired by the urban lifestyle showcased in the media, start exploring non-farm occupations like transport services, business enterprises, tourism, hospitality, and other service sectors.
- This diversification helps in reducing the over-dependence on agriculture and opens up new avenues for income generation.
- It also leads to the development of rural entrepreneurship and the growth of small-scale industries, contributing to economic development.
Rise in the number of literate people who are migrating to cities:
- Mass media plays a significant role in creating awareness about education and literacy in rural areas.
- Through advertisements, news, and educational programs, media emphasizes the importance of education for personal growth and career opportunities.
- As a result, there is an increase in the number of literate individuals in rural areas who aspire to migrate to cities for better educational facilities and employment prospects.
- This migration of literate individuals contributes to the urban workforce, leading to a more balanced distribution of skilled human resources.
Conclusion:
The impact of mass media on bridging the gap between rural and urban areas is significant. It brings images of urban lifestyles and patterns of consumption into rural areas, increases non-farm rural occupations, and leads to a rise in the number of literate people migrating to cities. These factors contribute to reducing disparities, promoting economic development, and fostering cultural exchange between rural and urban regions.
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What is the reason for the growth of Indian language newspapers?- a)The rise in the number of illiterate people in cities.
- b)The needs of the readers in small towns and villages are different from those in cities.
- c)Indian language newspapers have not adopted advanced printing technologies.
- d)Glossy magazines have not entered the market.
Correct answer is option 'B'. Can you explain this answer?
What is the reason for the growth of Indian language newspapers?
a)
The rise in the number of illiterate people in cities.
b)
The needs of the readers in small towns and villages are different from those in cities.
c)
Indian language newspapers have not adopted advanced printing technologies.
d)
Glossy magazines have not entered the market.
|
Anaya Patel answered |
The needs of the readers in small towns and villages are different from those in cities. Indian language newspapers cater to these needs by providing content that is relevant and relatable to their target audience.
How did the colonial government respond to the nationalist press during the colonial period in India?- a)It supported and encouraged the nationalist press
- b)It imposed censorship and clampdowns on the nationalist press
- c)It provided financial support to the nationalist press
- d)It ignored the nationalist press
Correct answer is option 'B'. Can you explain this answer?
How did the colonial government respond to the nationalist press during the colonial period in India?
a)
It supported and encouraged the nationalist press
b)
It imposed censorship and clampdowns on the nationalist press
c)
It provided financial support to the nationalist press
d)
It ignored the nationalist press
|
|
Anaya Patel answered |
The colonial government responded to the nationalist press during the colonial period in India by imposing censorship and clampdowns on it. For instance, during the Ilbert Bill agitation in 1883, the colonial government imposed censorship on the nationalist press.
What is the primary characteristic of mass media?- a)They are owned by the state
- b)They reach a small audience
- c)They reach large numbers of people
- d)They include only newspapers and magazines
Correct answer is option 'C'. Can you explain this answer?
What is the primary characteristic of mass media?
a)
They are owned by the state
b)
They reach a small audience
c)
They reach large numbers of people
d)
They include only newspapers and magazines
|
Ravi Sharma answered |
The primary characteristic of mass media is that they reach mass audiences, which means they reach very large numbers of people.
What was the impact of British rule on the nationalist press in India?- a)The British government supported and encouraged the nationalist press.
- b)The nationalist press suffered no consequences for advocating the nationalist cause.
- c)The colonial government imposed censorship and clamped down on the nationalist press.
- d)The nationalist press was given complete freedom of expression.
Correct answer is option 'C'. Can you explain this answer?
What was the impact of British rule on the nationalist press in India?
a)
The British government supported and encouraged the nationalist press.
b)
The nationalist press suffered no consequences for advocating the nationalist cause.
c)
The colonial government imposed censorship and clamped down on the nationalist press.
d)
The nationalist press was given complete freedom of expression.
|
|
Anaya Patel answered |
The colonial government imposed censorship and clamped down on the nationalist press. The nationalist press was seen as a threat to the colonial state and its interests, and therefore, the British government imposed censorship to suppress their voices.
What is the reason behind the expansion of the cable television industry?- a)Globalisation led to the opening up of govt. controlled broadcasting system.
- b)The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony.
- c)There has been a manifold increase in viewership.
- d)Video viewing at home and in community-based parlours increased rapidly.
Correct answer is option 'D'. Can you explain this answer?
What is the reason behind the expansion of the cable television industry?
a)
Globalisation led to the opening up of govt. controlled broadcasting system.
b)
The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony.
c)
There has been a manifold increase in viewership.
d)
Video viewing at home and in community-based parlours increased rapidly.
|
Ojasvi Mehta answered |
Video viewing at home and in community-based parlours increased rapidly, which led to the expansion of the cable television industry.
What was the role of nationalist press during the colonial period in India?- a)It supported the colonial government's policies
- b)It opposed the growth of Indian nationalism
- c)It nurtured and channeled anti-colonial public opinion
- d)It demanded more censorship from the colonial state
Correct answer is option 'C'. Can you explain this answer?
What was the role of nationalist press during the colonial period in India?
a)
It supported the colonial government's policies
b)
It opposed the growth of Indian nationalism
c)
It nurtured and channeled anti-colonial public opinion
d)
It demanded more censorship from the colonial state
|
|
Ravi Sharma answered |
The nationalist press during the colonial period in India played a crucial role in nurturing and channeling anti-colonial public opinion. It was vocal in its opposition to the oppressive measures of the colonial state.
Which of the following is NOT true about radio in India?- a)Privately owned FM radio stations have provided a boost to entertainment programmes over radio.
- b)Most FM channels belong to media conglomerates.
- c)Radio is no longer used as an active medium of communication.
- d)Radio is now used to inspire the youth.
Correct answer is option 'C'. Can you explain this answer?
Which of the following is NOT true about radio in India?
a)
Privately owned FM radio stations have provided a boost to entertainment programmes over radio.
b)
Most FM channels belong to media conglomerates.
c)
Radio is no longer used as an active medium of communication.
d)
Radio is now used to inspire the youth.
|
Hansa Sharma answered |
Radio is no longer used as an active medium of communication. This statement is false. Radio continues to be an active medium of communication, and its popularity has increased due to the advent of privately owned FM radio stations.
What has led to the amazing growth in the circulation of newspapers, especially in Indian language newspapers?- a)The rise in the number of literate people who migrate to cities.
- b)The needs of the readers in the small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs such as Malayala Manorama and the Eenadu.
- c)Indian language newspapers having adopted advanced printing technologies and also attempted supplements, pullouts, and literary and niche booklets.
- d)Entry of glossy magazines into the market.
Correct answer is option 'B'. Can you explain this answer?
What has led to the amazing growth in the circulation of newspapers, especially in Indian language newspapers?
a)
The rise in the number of literate people who migrate to cities.
b)
The needs of the readers in the small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs such as Malayala Manorama and the Eenadu.
c)
Indian language newspapers having adopted advanced printing technologies and also attempted supplements, pullouts, and literary and niche booklets.
d)
Entry of glossy magazines into the market.
|
|
Ravi Sharma answered |
he needs of the readers in small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs. This is why there has been an amazing growth in the circulation of newspapers, especially in Indian language newspapers.
How has television impacted public debate?- a)It has had no impact on public debate.
- b)It has reduced the scope for public debate.
- c)It has fostered public debate.
- d)It has encouraged censorship of public debate.
Correct answer is option 'C'. Can you explain this answer?
How has television impacted public debate?
a)
It has had no impact on public debate.
b)
It has reduced the scope for public debate.
c)
It has fostered public debate.
d)
It has encouraged censorship of public debate.
|
Gaurav Kumar answered |
It has fostered public debate. Television has provided a platform for people to voice their opinions on various issues, leading to the growth of public debate.
When did the first modern mass media institution begin?- a)During the Industrial Revolution
- b)With the development of the printing press
- c)During the British rule in India
- d)With the invention of the radio
Correct answer is option 'B'. Can you explain this answer?
When did the first modern mass media institution begin?
a)
During the Industrial Revolution
b)
With the development of the printing press
c)
During the British rule in India
d)
With the invention of the radio
|
|
Hansa Sharma answered |
The first modern mass media institution began with the development of the printing press. This technique was first developed by Johann Gutenberg in 1440, and it had a significant impact on the growth of newspapers and the development of nationalism.
What was the primary mode of circulation of news and information during the colonial period in India?- a)Radio
- b)Television
- c)Word of mouth
- d)Newspapers
Correct answer is option 'C'. Can you explain this answer?
What was the primary mode of circulation of news and information during the colonial period in India?
a)
Radio
b)
Television
c)
Word of mouth
d)
Newspapers
|
|
Anaya Patel answered |
During the colonial period in India, the primary mode of circulation of news and information was through word of mouth. This was particularly true in commercial and administrative hubs like markets and trading centers, as well as courts and towns.
Which of the following is true about the growth of Indian nationalism and its relationship with the colonial period?- a)The growth of Indian nationalism had no connection with the British colonial rule in India.
- b)The nationalist press played no role in nurturing and channelising anti-colonial public opinion.
- c)The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883.
- d)The nationalist press did not suffer any consequences for advocating the nationalist cause.
Correct answer is option 'C'. Can you explain this answer?
Which of the following is true about the growth of Indian nationalism and its relationship with the colonial period?
a)
The growth of Indian nationalism had no connection with the British colonial rule in India.
b)
The nationalist press played no role in nurturing and channelising anti-colonial public opinion.
c)
The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883.
d)
The nationalist press did not suffer any consequences for advocating the nationalist cause.
|
|
Anaya Patel answered |
The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883. This was done to suppress the voice of the nationalists who were opposed to the oppressive measures of the colonial state.
What was the effect of the development of the printing press on mass media?- a)It led to the growth of television.
- b)It enabled newspapers to reach a mass audience.
- c)It resulted in the decline of radio.
- d)It had no impact on mass media.
Correct answer is option 'B'. Can you explain this answer?
What was the effect of the development of the printing press on mass media?
a)
It led to the growth of television.
b)
It enabled newspapers to reach a mass audience.
c)
It resulted in the decline of radio.
d)
It had no impact on mass media.
|
|
Anaya Patel answered |
It enabled newspapers to reach a mass audience. The development of the printing press allowed for the mass production of newspapers, making it easier to distribute them to a larger audience.
What was the ownership of radio during the British period in India?- a)It was owned by private companies
- b)It was owned by the state
- c)It was owned by both private companies and the state
- d)It was not available during the British period in India
Correct answer is option 'B'. Can you explain this answer?
What was the ownership of radio during the British period in India?
a)
It was owned by private companies
b)
It was owned by the state
c)
It was owned by both private companies and the state
d)
It was not available during the British period in India
|
|
Anaya Patel answered |
Radio during the British period in India was wholly owned by the state. It was not until after independence that private companies were allowed to operate radio stations
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