All Exams >
Humanities/Arts >
Sociology Class 12 >
All Questions
All questions of Mass Media and Communications for Humanities/Arts Exam
What is the impact of mass media on bridging the gap between rural and urban areas?- a)Bringing images of urban lifestyles and patterns of consumption into rural areas.
- b)Increase in non-farm rural occupations like transport services, business enterprises, etc.
- c)Rise in the number of literate people who are migrating to cities.
- d)All of the above.
Correct answer is option 'D'. Can you explain this answer?
What is the impact of mass media on bridging the gap between rural and urban areas?
a)
Bringing images of urban lifestyles and patterns of consumption into rural areas.
b)
Increase in non-farm rural occupations like transport services, business enterprises, etc.
c)
Rise in the number of literate people who are migrating to cities.
d)
All of the above.
|
Hansa Sharma answered |
Mass media has bridged the gap between rural and urban areas by bringing images of urban lifestyles and patterns of consumption into rural areas, increasing non-farm rural occupations, and leading to the rise in the number of literate people who are migrating to cities.
What is the reason for the growth of Indian language newspapers?- a)The rise in the number of illiterate people in cities.
- b)The needs of the readers in small towns and villages are different from those in cities.
- c)Indian language newspapers have not adopted advanced printing technologies.
- d)Glossy magazines have not entered the market.
Correct answer is option 'B'. Can you explain this answer?
What is the reason for the growth of Indian language newspapers?
a)
The rise in the number of illiterate people in cities.
b)
The needs of the readers in small towns and villages are different from those in cities.
c)
Indian language newspapers have not adopted advanced printing technologies.
d)
Glossy magazines have not entered the market.
|
Lakshmi Kulkarni answered |
Reason for the growth of Indian language newspapers:
1. The needs of the readers in small towns and villages are different from those in cities:
One of the main reasons for the growth of Indian language newspapers is the diverse needs of readers in small towns and villages compared to those in cities. While cities may have a larger population of English-speaking individuals who can access and understand English newspapers, the majority of people in small towns and villages are more comfortable with their native languages. These individuals may not have a strong command of the English language, making it difficult for them to comprehend English newspapers effectively. As a result, there is a demand for newspapers in regional languages that cater to the linguistic preferences and cultural nuances of these communities.
2. Language accessibility:
Indian language newspapers provide a platform for people to access news and information in their native languages. This accessibility is crucial for individuals who may not have had the opportunity to learn or understand English fluently. By providing news in regional languages, these newspapers bridge the gap and ensure that information is disseminated to a wider audience, allowing them to stay informed about local, national, and international events.
3. Cultural relevance:
Indian language newspapers also cater to the cultural relevance of their readers. They cover local news, events, festivals, and traditions that are specific to the region. This cultural connect is important for readers who seek news that reflects their own experiences and identities. By focusing on regional culture, language newspapers create a sense of belonging and identity among their readers, fostering a stronger readership base.
4. Breaking barriers of illiteracy:
Contrary to option A, the rise in the number of illiterate people in cities is not the reason for the growth of Indian language newspapers. In fact, these newspapers play a crucial role in breaking barriers of illiteracy. They offer simplified language, visual content, and engaging formats that make it easier for individuals with limited literacy skills to access and understand news. This empowers the illiterate or semi-literate population to stay informed and participate in public discourse.
5. Local advertising opportunities:
Indian language newspapers provide a platform for local businesses to advertise their products and services. These newspapers often have a strong readership base in their respective regions, making them an attractive medium for businesses to reach their target audience. The growth of Indian language newspapers is also driven by the demand for localized advertising opportunities, which further strengthens their position in the market.
In conclusion, the growth of Indian language newspapers can be attributed to the diverse needs of readers in small towns and villages, language accessibility, cultural relevance, breaking barriers of illiteracy, and local advertising opportunities. These newspapers play a vital role in providing news in regional languages, catering to the linguistic and cultural preferences of their readers, and ensuring that information reaches a wider audience.
1. The needs of the readers in small towns and villages are different from those in cities:
One of the main reasons for the growth of Indian language newspapers is the diverse needs of readers in small towns and villages compared to those in cities. While cities may have a larger population of English-speaking individuals who can access and understand English newspapers, the majority of people in small towns and villages are more comfortable with their native languages. These individuals may not have a strong command of the English language, making it difficult for them to comprehend English newspapers effectively. As a result, there is a demand for newspapers in regional languages that cater to the linguistic preferences and cultural nuances of these communities.
2. Language accessibility:
Indian language newspapers provide a platform for people to access news and information in their native languages. This accessibility is crucial for individuals who may not have had the opportunity to learn or understand English fluently. By providing news in regional languages, these newspapers bridge the gap and ensure that information is disseminated to a wider audience, allowing them to stay informed about local, national, and international events.
3. Cultural relevance:
Indian language newspapers also cater to the cultural relevance of their readers. They cover local news, events, festivals, and traditions that are specific to the region. This cultural connect is important for readers who seek news that reflects their own experiences and identities. By focusing on regional culture, language newspapers create a sense of belonging and identity among their readers, fostering a stronger readership base.
4. Breaking barriers of illiteracy:
Contrary to option A, the rise in the number of illiterate people in cities is not the reason for the growth of Indian language newspapers. In fact, these newspapers play a crucial role in breaking barriers of illiteracy. They offer simplified language, visual content, and engaging formats that make it easier for individuals with limited literacy skills to access and understand news. This empowers the illiterate or semi-literate population to stay informed and participate in public discourse.
5. Local advertising opportunities:
Indian language newspapers provide a platform for local businesses to advertise their products and services. These newspapers often have a strong readership base in their respective regions, making them an attractive medium for businesses to reach their target audience. The growth of Indian language newspapers is also driven by the demand for localized advertising opportunities, which further strengthens their position in the market.
In conclusion, the growth of Indian language newspapers can be attributed to the diverse needs of readers in small towns and villages, language accessibility, cultural relevance, breaking barriers of illiteracy, and local advertising opportunities. These newspapers play a vital role in providing news in regional languages, catering to the linguistic and cultural preferences of their readers, and ensuring that information reaches a wider audience.
What was the ownership of radio during the British period in India?- a)It was owned by private companies
- b)It was owned by the state
- c)It was owned by both private companies and the state
- d)It was not available during the British period in India
Correct answer is option 'B'. Can you explain this answer?
What was the ownership of radio during the British period in India?
a)
It was owned by private companies
b)
It was owned by the state
c)
It was owned by both private companies and the state
d)
It was not available during the British period in India
|
Krish Sharma answered |
Ownership of Radio in British India
During the British period in India, radio broadcasting was primarily a state-controlled medium.
State Ownership
- The British government recognized radio as a powerful tool for propaganda and communication.
- In 1927, the Indian Broadcasting Company was established, but it struggled financially and was eventually closed.
- Subsequently, in 1930, the government took control, and the Indian State Broadcasting Service (ISBS) was formed, which later became All India Radio (AIR) in 1936.
Reasons for State Control
- The British authorities aimed to maintain control over information and public opinion during a time of growing nationalist sentiment.
- By owning and controlling radio, the British could regulate content, limiting the spread of nationalist ideas and dissent.
- Radio served as a means to disseminate government announcements, news, and educational material, reinforcing the British narrative.
Limited Private Ownership
- Although there were some private broadcasting attempts, they were limited and often ended due to financial constraints or government intervention.
- The state monopoly on radio broadcasting meant that private companies had little opportunity to establish independent radio services.
Conclusion
In conclusion, radio during the British period in India was predominantly owned and controlled by the state, reflecting the British government's intent to manage communication and curb the rise of nationalist movements. The limited role of private companies further underscores the significance of state ownership in the media landscape of that era.
During the British period in India, radio broadcasting was primarily a state-controlled medium.
State Ownership
- The British government recognized radio as a powerful tool for propaganda and communication.
- In 1927, the Indian Broadcasting Company was established, but it struggled financially and was eventually closed.
- Subsequently, in 1930, the government took control, and the Indian State Broadcasting Service (ISBS) was formed, which later became All India Radio (AIR) in 1936.
Reasons for State Control
- The British authorities aimed to maintain control over information and public opinion during a time of growing nationalist sentiment.
- By owning and controlling radio, the British could regulate content, limiting the spread of nationalist ideas and dissent.
- Radio served as a means to disseminate government announcements, news, and educational material, reinforcing the British narrative.
Limited Private Ownership
- Although there were some private broadcasting attempts, they were limited and often ended due to financial constraints or government intervention.
- The state monopoly on radio broadcasting meant that private companies had little opportunity to establish independent radio services.
Conclusion
In conclusion, radio during the British period in India was predominantly owned and controlled by the state, reflecting the British government's intent to manage communication and curb the rise of nationalist movements. The limited role of private companies further underscores the significance of state ownership in the media landscape of that era.
Which of the following is NOT true about radio in India?- a)Privately owned FM radio stations have provided a boost to entertainment programmes over radio.
- b)Most FM channels belong to media conglomerates.
- c)Radio is no longer used as an active medium of communication.
- d)Radio is now used to inspire the youth.
Correct answer is option 'C'. Can you explain this answer?
Which of the following is NOT true about radio in India?
a)
Privately owned FM radio stations have provided a boost to entertainment programmes over radio.
b)
Most FM channels belong to media conglomerates.
c)
Radio is no longer used as an active medium of communication.
d)
Radio is now used to inspire the youth.
|
|
Hansa Sharma answered |
Radio is no longer used as an active medium of communication. This statement is false. Radio continues to be an active medium of communication, and its popularity has increased due to the advent of privately owned FM radio stations.
What was the primary mode of circulation of news and information during the colonial period in India?- a)Radio
- b)Television
- c)Word of mouth
- d)Newspapers
Correct answer is option 'C'. Can you explain this answer?
What was the primary mode of circulation of news and information during the colonial period in India?
a)
Radio
b)
Television
c)
Word of mouth
d)
Newspapers
|
|
Anaya Patel answered |
During the colonial period in India, the primary mode of circulation of news and information was through word of mouth. This was particularly true in commercial and administrative hubs like markets and trading centers, as well as courts and towns.
What is the reason behind the expansion of the cable television industry?- a)Globalisation led to the opening up of govt. controlled broadcasting system.
- b)The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony.
- c)There has been a manifold increase in viewership.
- d)Video viewing at home and in community-based parlours increased rapidly.
Correct answer is option 'D'. Can you explain this answer?
What is the reason behind the expansion of the cable television industry?
a)
Globalisation led to the opening up of govt. controlled broadcasting system.
b)
The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony.
c)
There has been a manifold increase in viewership.
d)
Video viewing at home and in community-based parlours increased rapidly.
|
Ojasvi Mehta answered |
Video viewing at home and in community-based parlours increased rapidly, which led to the expansion of the cable television industry.
What was the effect of the development of the printing press on mass media?- a)It led to the growth of television.
- b)It enabled newspapers to reach a mass audience.
- c)It resulted in the decline of radio.
- d)It had no impact on mass media.
Correct answer is option 'B'. Can you explain this answer?
What was the effect of the development of the printing press on mass media?
a)
It led to the growth of television.
b)
It enabled newspapers to reach a mass audience.
c)
It resulted in the decline of radio.
d)
It had no impact on mass media.
|
|
Anaya Patel answered |
It enabled newspapers to reach a mass audience. The development of the printing press allowed for the mass production of newspapers, making it easier to distribute them to a larger audience.
How did the colonial government respond to the nationalist press during the colonial period in India?- a)It supported and encouraged the nationalist press
- b)It imposed censorship and clampdowns on the nationalist press
- c)It provided financial support to the nationalist press
- d)It ignored the nationalist press
Correct answer is option 'B'. Can you explain this answer?
How did the colonial government respond to the nationalist press during the colonial period in India?
a)
It supported and encouraged the nationalist press
b)
It imposed censorship and clampdowns on the nationalist press
c)
It provided financial support to the nationalist press
d)
It ignored the nationalist press
|
|
Anaya Patel answered |
The colonial government responded to the nationalist press during the colonial period in India by imposing censorship and clampdowns on it. For instance, during the Ilbert Bill agitation in 1883, the colonial government imposed censorship on the nationalist press.
What was the impact of British rule on the nationalist press in India?- a)The British government supported and encouraged the nationalist press.
- b)The nationalist press suffered no consequences for advocating the nationalist cause.
- c)The colonial government imposed censorship and clamped down on the nationalist press.
- d)The nationalist press was given complete freedom of expression.
Correct answer is option 'C'. Can you explain this answer?
What was the impact of British rule on the nationalist press in India?
a)
The British government supported and encouraged the nationalist press.
b)
The nationalist press suffered no consequences for advocating the nationalist cause.
c)
The colonial government imposed censorship and clamped down on the nationalist press.
d)
The nationalist press was given complete freedom of expression.
|
|
Anaya Patel answered |
The colonial government imposed censorship and clamped down on the nationalist press. The nationalist press was seen as a threat to the colonial state and its interests, and therefore, the British government imposed censorship to suppress their voices.
When did the first modern mass media institution begin?- a)During the Industrial Revolution
- b)With the development of the printing press
- c)During the British rule in India
- d)With the invention of the radio
Correct answer is option 'B'. Can you explain this answer?
When did the first modern mass media institution begin?
a)
During the Industrial Revolution
b)
With the development of the printing press
c)
During the British rule in India
d)
With the invention of the radio
|
|
Hansa Sharma answered |
The first modern mass media institution began with the development of the printing press. This technique was first developed by Johann Gutenberg in 1440, and it had a significant impact on the growth of newspapers and the development of nationalism.
What has led to the amazing growth in the circulation of newspapers, especially in Indian language newspapers?- a)The rise in the number of literate people who migrate to cities.
- b)The needs of the readers in the small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs such as Malayala Manorama and the Eenadu.
- c)Indian language newspapers having adopted advanced printing technologies and also attempted supplements, pullouts, and literary and niche booklets.
- d)Entry of glossy magazines into the market.
Correct answer is option 'B'. Can you explain this answer?
What has led to the amazing growth in the circulation of newspapers, especially in Indian language newspapers?
a)
The rise in the number of literate people who migrate to cities.
b)
The needs of the readers in the small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs such as Malayala Manorama and the Eenadu.
c)
Indian language newspapers having adopted advanced printing technologies and also attempted supplements, pullouts, and literary and niche booklets.
d)
Entry of glossy magazines into the market.
|
Ravi Sharma answered |
he needs of the readers in small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs. This is why there has been an amazing growth in the circulation of newspapers, especially in Indian language newspapers.
What is the primary characteristic of mass media?- a)They are owned by the state
- b)They reach a small audience
- c)They reach large numbers of people
- d)They include only newspapers and magazines
Correct answer is option 'C'. Can you explain this answer?
What is the primary characteristic of mass media?
a)
They are owned by the state
b)
They reach a small audience
c)
They reach large numbers of people
d)
They include only newspapers and magazines
|
|
Ravi Sharma answered |
The primary characteristic of mass media is that they reach mass audiences, which means they reach very large numbers of people.
What was the role of nationalist press during the colonial period in India?- a)It supported the colonial government's policies
- b)It opposed the growth of Indian nationalism
- c)It nurtured and channeled anti-colonial public opinion
- d)It demanded more censorship from the colonial state
Correct answer is option 'C'. Can you explain this answer?
What was the role of nationalist press during the colonial period in India?
a)
It supported the colonial government's policies
b)
It opposed the growth of Indian nationalism
c)
It nurtured and channeled anti-colonial public opinion
d)
It demanded more censorship from the colonial state
|
|
Ravi Sharma answered |
The nationalist press during the colonial period in India played a crucial role in nurturing and channeling anti-colonial public opinion. It was vocal in its opposition to the oppressive measures of the colonial state.
How has television impacted public debate?- a)It has had no impact on public debate.
- b)It has reduced the scope for public debate.
- c)It has fostered public debate.
- d)It has encouraged censorship of public debate.
Correct answer is option 'C'. Can you explain this answer?
How has television impacted public debate?
a)
It has had no impact on public debate.
b)
It has reduced the scope for public debate.
c)
It has fostered public debate.
d)
It has encouraged censorship of public debate.
|
Gaurav Kumar answered |
It has fostered public debate. Television has provided a platform for people to voice their opinions on various issues, leading to the growth of public debate.
Which of the following is true about the growth of Indian nationalism and its relationship with the colonial period?- a)The growth of Indian nationalism had no connection with the British colonial rule in India.
- b)The nationalist press played no role in nurturing and channelising anti-colonial public opinion.
- c)The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883.
- d)The nationalist press did not suffer any consequences for advocating the nationalist cause.
Correct answer is option 'C'. Can you explain this answer?
Which of the following is true about the growth of Indian nationalism and its relationship with the colonial period?
a)
The growth of Indian nationalism had no connection with the British colonial rule in India.
b)
The nationalist press played no role in nurturing and channelising anti-colonial public opinion.
c)
The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883.
d)
The nationalist press did not suffer any consequences for advocating the nationalist cause.
|
|
Anaya Patel answered |
The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883. This was done to suppress the voice of the nationalists who were opposed to the oppressive measures of the colonial state.
Chapter doubts & questions for Mass Media and Communications - Sociology Class 12 2025 is part of Humanities/Arts exam preparation. The chapters have been prepared according to the Humanities/Arts exam syllabus. The Chapter doubts & questions, notes, tests & MCQs are made for Humanities/Arts 2025 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests here.
Chapter doubts & questions of Mass Media and Communications - Sociology Class 12 in English & Hindi are available as part of Humanities/Arts exam.
Download more important topics, notes, lectures and mock test series for Humanities/Arts Exam by signing up for free.
Sociology Class 12
62 videos|157 docs|25 tests
|
|
© EduRev
|
Education Revolution
|
|
Signup on EduRev and stay on top of your study goals
10M+ students crushing their study goals daily