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One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?
- a)People can remember a product without having much information about it.
- b)Advertisements, in their own way, function to improve people’s memories.
- c)Attracting a potential customer’s attention is a simple matter.
- d)The advertising industry knows little of substance about the products it promotes.
- e)Advertisements seldom tell the truth about a product.
Correct answer is option 'A'. Can you explain this answer?
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Verified Answer
One of the truisms of the advertising industry is that it is rarely ne...
The passage discusses how advertising usually need only draw people’s attention to a product and need not provide any substance for people to remember the product. Thus, the passage implies that people can remember a product without having much information about it, and A is the correct answer. B is incorrect. The passage suggests that if advertisements draw people’s attention to a product, the people are more apt to remember the product. The advertisement is not said to improve people’s memories, only to draw people’s attention so they will use their existing memories. C is also incorrect. The passage says that all one usually needs to do is attract a potential customer’s attention. It does not say how easy or difficult that is. The fourth answer choice is incorrect. The passage says that it is rarely necessary to say something of substance in an advertisement but does not suggest that the advertising industry knows little of substance about the product.
Most Upvoted Answer
One of the truisms of the advertising industry is that it is rarely ne...
Understanding the Argument
The argument posits that in advertising, mere attention-grabbing is sufficient for increasing sales, and that a potential customer's memory will handle the rest. This suggests that the depth of information about a product is not as crucial as being recognized.
Key Assumption: Memory with Minimal Information
The correct answer, option A, assumes that:
- People can remember a product without having much information about it.
This is crucial because if individuals can recall a product after merely seeing an advertisement, then the strategy of focusing on attention rather than detailed information makes sense. It implies that brand recognition plays a more significant role in purchasing decisions than understanding the product’s features.
Why Other Options Are Incorrect
- Option B: Advertisements, in their own way, function to improve people’s memories.
While ads may enhance memory, the argument does not rely on this notion; it focuses instead on initial attention.
- Option C: Attracting a potential customer’s attention is a simple matter.
The complexity of capturing attention is not directly addressed in the argument; thus, this is not a necessary assumption.
- Option D: The advertising industry knows little of substance about the products it promotes.
This option is irrelevant to the argument's focus on attention versus substance.
- Option E: Advertisements seldom tell the truth about a product.
The truthfulness of advertisements is not discussed; the argument hinges on memory and recognition.
Conclusion
In summary, option A is the backbone of the argument, as it directly supports the claim that minimal information can still lead to product recall and, consequently, sales.
The argument posits that in advertising, mere attention-grabbing is sufficient for increasing sales, and that a potential customer's memory will handle the rest. This suggests that the depth of information about a product is not as crucial as being recognized.
Key Assumption: Memory with Minimal Information
The correct answer, option A, assumes that:
- People can remember a product without having much information about it.
This is crucial because if individuals can recall a product after merely seeing an advertisement, then the strategy of focusing on attention rather than detailed information makes sense. It implies that brand recognition plays a more significant role in purchasing decisions than understanding the product’s features.
Why Other Options Are Incorrect
- Option B: Advertisements, in their own way, function to improve people’s memories.
While ads may enhance memory, the argument does not rely on this notion; it focuses instead on initial attention.
- Option C: Attracting a potential customer’s attention is a simple matter.
The complexity of capturing attention is not directly addressed in the argument; thus, this is not a necessary assumption.
- Option D: The advertising industry knows little of substance about the products it promotes.
This option is irrelevant to the argument's focus on attention versus substance.
- Option E: Advertisements seldom tell the truth about a product.
The truthfulness of advertisements is not discussed; the argument hinges on memory and recognition.
Conclusion
In summary, option A is the backbone of the argument, as it directly supports the claim that minimal information can still lead to product recall and, consequently, sales.
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One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer?
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One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer?.
One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it. Which of the following is assumed by the argument?a)People can remember a product without having much information about it.b)Advertisements, in their own way, function to improve people’s memories.c)Attracting a potential customer’s attention is a simple matter.d)The advertising industry knows little of substance about the products it promotes.e)Advertisements seldom tell the truth about a product.Correct answer is option 'A'. Can you explain this answer?.
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