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PROBLEMS FACING POTENTIAL EXPORTERS 
Many firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance. 
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment. 
Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed. 
Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive. 
If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available. 
Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques. 
Q. The writer believes that if sufficient preparation is undertaken  
  • a)
    initial difficulties can be easily avoided  
  • b)
    the costs can be recovered quite quickly  
  • c)
    management will become more committed  
  • d)
    the exporter will be successful in the long term 
Correct answer is option 'B'. Can you explain this answer?
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PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they b...
“If a good foundation is laid for export business the benefits derived should eventually outweigh the investment”. Thus, option 2 is the correct choice 
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DIRECTIONS for questions 27 to 32: Read the given passage and answer the questions.PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish its objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporters trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agents reputation. A firm should therefore conduct a thorough evaluation of the distributors facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a companys marketing executive to be located permanently in the distributors geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.In the first paragraph, the writer suggests that firms thinking about exporting should

PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish its objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporters trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agents reputation. A firm should therefore conduct a thorough evaluation of the distributors facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a companys marketing executive to be located permanently in the distributors geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.An exporter should choose a distributer who

DIRECTIONS for the question:Read the passage and answer the question based on it.PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish its objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporters trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agents reputation. A firm should therefore conduct a thorough evaluation of the distributors facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a companys marketing executive to be located permanently in the distributors geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.An exporter should choose a distributer who

Answer the following question based on the information given below.Eight representatives - A to H - one from each of the eight international test playing nations are invited by the ICC for an event where strategies to encourage different countries to take up cricket are to be discussed. All eight nations have a different ICC test ranking from 1 to 8 and every representative has scored a different number of centuries in international cricket. These representatives are staying in a hotel on the same floor but in eight different rooms. There are only eight rooms on the floor. There are four rooms in each row. There is a corridor such that one row is to the left of the corridor and the other is to its right. The Indian and Pakistani representatives stay in room numbers 401 and 408, not necessarily in the same order. Rooms adjacent to each other are numbered consecutively, such that rooms 403 and 406 are opposite each other.The addition of the test rank of India and Australia is the same as the rank of Sri Lanka. Also, the addition of Indias and New Zealands rank is equal to West Indies rank. The addition of ranks of Pakistan and New Zealand is the same as that of West Indies and Sri Lanka.B is from West Indies. C is not from Pakistan, Sri Lanka or England. G is from New Zealand. D is neither from England nor from Sri Lanka.The ranks of India, New Zealand, West Indies, and England are prime numbers. A, the representative from India, has scored 100 centuries. This is the maximum number of centuries scored by any representative.Australias rank as well as the number of centuries scored by the Australian representative is a perfect square. Sri Lankas rank is twice Englands rank. The number of centuries scored by the Australian is a perfect cube.The Australian is opposite room number 404 and there is only one room adjacent to his room. The South African stays in room number 407 and neither the Indian nor the Australian is his neighbor. The West Indian and the New Zealander stay opposite each other.The number of centuries scored by the Pakistani, Englishman, South African, Sri Lankan, and Australian are consecutive numbers in decreasing order. With 32 centuries, the New Zealander has scored the least number of centuries.H represents South Africa, which holds the top most spot in the test rankings. F is not from Sri LankaQ.If the West Indian representative stays in room number 403, in which room does the representative from New Zealand stay?

Answer the following question based on the information given below.Eight representatives - A to H - one from each of the eight international test playing nations are invited by the ICC for an event where strategies to encourage different countries to take up cricket are to be discussed. All eight nations have a different ICC test ranking from 1 to 8 and every representative has scored a different number of centuries in international cricket. These representatives are staying in a hotel on the same floor but in eight different rooms. There are only eight rooms on the floor. There are four rooms in each row. There is a corridor such that one row is to the left of the corridor and the other is to its right. The Indian and Pakistani representatives stay in room numbers 401 and 408, not necessarily in the same order. Rooms adjacent to each other are numbered consecutively, such that rooms 403 and 406 are opposite each other.The addition of the test rank of India and Australia is the same as the rank of Sri Lanka. Also, the addition of Indias and New Zealands rank is equal to West Indies rank. The addition of ranks of Pakistan and New Zealand is the same as that of West Indies and Sri Lanka.B is from West Indies. C is not from Pakistan, Sri Lanka or England. G is from New Zealand. D is neither from England nor from Sri Lanka.The ranks of India, New Zealand, West Indies, and England are prime numbers. A, the representative from India, has scored 100 centuries. This is the maximum number of centuries scored by any representative.Australias rank as well as the number of centuries scored by the Australian representative is a perfect square. Sri Lankas rank is twice Englands rank. The number of centuries scored by the Australian is a perfect cube.The Australian is opposite room number 404 and there is only one room adjacent to his room. The South African stays in room number 407 and neither the Indian nor the Australian is his neighbor. The West Indian and the New Zealander stay opposite each other.The number of centuries scored by the Pakistani, Englishman, South African, Sri Lankan, and Australian are consecutive numbers in decreasing order. With 32 centuries, the New Zealander has scored the least number of centuries.H represents South Africa, which holds the top most spot in the test rankings. F is not from Sri LankaQ.Who is from England?

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PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer?
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PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer?.
Solutions for PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice PROBLEMS FACING POTENTIAL EXPORTERSMany firms fail because when they begin exporting, they have not researched the target markets or have not developed an international marketing plan to be successful. A firm must clearly define goals objectives and potential problems. Secondly it must develop a definitive plan to accomplish it's objective regardless of problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business the benefits derived should eventually out-weigh the investment.Another problem area is in the selection of foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts also since a new exporter's trademarks and reputation is usually unknown in the foreign market. Foreign customers may buy on the strength of distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account and managements methods employed.Another common difficultly for new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory the distributor must make them, this is usually at a greater cost and probably not as satisfactory as it should be. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts they must be trained and their performance must be continually monitored. This requires a company's marketing executive to be located permanently in the distributor's geographical areas until there is sufficient business to support the representative. The distributor should also be treated on an equal basis with domestic counterparts for e.g. special discount offers, sales incentive programmes and special credit terms should be available.Considering a joint venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market. The company may lack sufficient financial resources or its product line may be too limited. Yet many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.Q.The writer believes that if sufficient preparation is undertakena)initial difficulties can be easily avoided b)the costs can be recovered quite quickly c)management will become more committed d)the exporter will be successful in the long termCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice CAT tests.
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