Marketing is a process that involves identifying and satisfying customer needs profitably. It is a complex process that requires a lot of planning, research, and strategy. To ensure that marketing efforts are successful, it is essential to begin with understanding the potential customer needs.

The following are the reasons why marketing should begin with identifying customer needs:

1. Understanding customer needs: Identifying customer needs is the first step in marketing. It helps companies to understand the needs, wants, and preferences of their target audience. This information is crucial for developing products and services that meet the needs of their customers.

2. Developing a marketing strategy: Once the customer needs are identified, businesses can develop a marketing strategy that addresses those needs. A marketing strategy is a plan that outlines how a company will reach its target audience, promote its products and services, and achieve its marketing goals.

3. Product development: Knowing the customer needs helps in developing products and services that meet the needs of the target audience. Businesses can customize their products and services to meet the specific needs of their customers, which can lead to increased customer satisfaction and loyalty.

4. Competitive advantage: By understanding the customer needs, businesses can differentiate themselves from their competitors. This can give them a competitive advantage in the market, as they can offer products and services that meet the specific needs of their customers.

In conclusion, marketing should begin with identifying customer needs. This is crucial for developing a marketing strategy, developing products and services that meet the needs of the target audience, and gaining a competitive advantage in the market.