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Key controllable factors in global marketing are:
  • a)
    Marketing activities and plans
  • b)
    Social and technical changes
  • c)
    Government policy and legislation
  • d)
    All of the given options
Correct answer is option 'A'. Can you explain this answer?
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Key controllable factors in global marketing are:a)Marketing activitie...
Key Controllable Factors in Global Marketing

Marketing activities and plans are the key controllable factors in global marketing. These are the factors that a company has control over and can change or modify to suit their global marketing strategy. Some of the key controllable factors are:

1. Product: A company can modify its product to suit different markets. For example, a company may need to modify the size, shape, or color of its product to suit the preferences of different markets.

2. Promotion: A company can modify its promotion strategy to suit different markets. For example, a company may need to use different advertising channels or messages to reach different markets.

3. Pricing: A company can modify its pricing strategy to suit different markets. For example, a company may need to adjust its prices to suit the local market conditions and competition.

4. Distribution: A company can modify its distribution strategy to suit different markets. For example, a company may need to use different distribution channels or partners to reach different markets.

5. Branding: A company can modify its branding strategy to suit different markets. For example, a company may need to use different brand names or logos to suit the local market conditions.

Conclusion

In conclusion, marketing activities and plans are the key controllable factors in global marketing. A company can modify its product, promotion, pricing, distribution, and branding strategies to suit different markets. By doing so, a company can increase its chances of success in the global marketplace.
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Key controllable factors in global marketing are:a)Marketing activitie...
Correct answer is option A) Marketing activities and plans.
Explanation:
Global marketing involves selling products or services to customers in different countries or regions around the world. While there are many external factors that can influence global marketing, such as social and technical changes and government policy and legislation, the key controllable factors in global marketing are the marketing activities and plans that companies develop to promote their products or services in different markets.
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Features of a Mixed Economy:A mixed economy is an economic system that combines elements of both a market economy and a planned economy. It incorporates features of both private enterprise and government intervention. The correct answer is D, as all of the following features are characteristic of a mixed economy:1. Planned economy:A mixed economy includes elements of a planned economy, where the government plays a role in guiding and regulating economic activities. It formulates economic plans and policies to ensure the efficient allocation of resources and to promote economic stability.2. Dual system of pricing:In a mixed economy, there exists a dual system of pricing, which means that both market prices and government-set prices coexist. While market forces determine prices for most goods and services, the government may intervene to regulate prices in certain sectors to protect consumers or promote social welfare.3. Balanced regional development:Another characteristic of a mixed economy is the emphasis on balanced regional development. The government intervenes to ensure that economic growth and development are not concentrated in specific regions or industries but are spread across different regions and sectors. This helps to reduce regional disparities and promote overall economic stability and social welfare.Benefits of a Mixed Economy:A mixed economy offers several benefits due to its combination of market forces and government intervention. Some of these benefits include:1. Economic efficiency:By incorporating market mechanisms, a mixed economy allows for resource allocation based on supply and demand, which promotes economic efficiency. Market forces encourage competition, innovation, and productivity, leading to higher levels of economic growth.2. Social welfare:Government intervention in a mixed economy enables the provision of public goods and services that may not be adequately provided by the market alone. This includes areas such as healthcare, education, infrastructure, and social security, ensuring a certain level of social welfare and equity.3. Stability and regulation:The government's role in a mixed economy helps to maintain economic stability through macroeconomic policies such as fiscal and monetary measures. It also regulates certain sectors to prevent market failures, protect consumer rights, and ensure fair competition.Conclusion:A mixed economy combines the advantages of both market forces and government intervention. It allows for economic efficiency, social welfare, and stability. The features of a mixed economy include elements of a planned economy, a dual system of pricing, and balanced regional development. These features work together to create a system that promotes both economic growth and social welfare.

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Key controllable factors in global marketing are:a)Marketing activities and plansb)Social and technical changesc)Government policy and legislationd)All of the given optionsCorrect answer is option 'A'. Can you explain this answer?
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