Glocalisation
Glocalisation is a term that combines "globalisation" and "localisation". It refers to the adaptation of global products, services, or ideas to fit the local context and culture. This concept recognizes the interconnectedness of the global and local levels, emphasizing the importance of both in shaping societies and economies.

Key Features of Glocalisation
- Glocalisation involves a two-way interaction between the global and local levels.
- It takes into account the unique cultural, social, and economic factors of a specific location.
- Glocalisation allows for the customization of global products to meet the preferences and needs of local consumers.
- It promotes diversity and cultural exchange by incorporating local elements into global products and vice versa.

Importance of Glocalisation in Globalisation and Social Change
- Glocalisation helps in preserving local cultures and traditions in the face of globalisation.
- It fosters a sense of community and identity by acknowledging and valuing local practices.
- Glocalisation promotes economic growth by creating opportunities for local businesses to thrive in a globalized market.
- It encourages innovation and creativity by blending global ideas with local knowledge.
In conclusion, glocalisation plays a crucial role in the process of globalisation and social change by bridging the gap between the global and local levels, fostering cultural diversity, and promoting economic development. It highlights the importance of adapting global ideas to local contexts to create a more inclusive and sustainable world.