Qualitative method in sociology deals with attitudes, opinions, and emotions. This method focuses on understanding the subjective experiences of individuals, their interpretations of the social world, and the meanings they attribute to their actions and interactions. It involves collecting and analyzing non-numerical data, such as interviews, observations, and textual analysis, to gain insights into the social phenomena under study.

1. Attitudes, opinions, and emotions:
Qualitative research in sociology aims to explore the attitudes, opinions, and emotions of individuals in order to understand their social reality. This method allows researchers to delve into the complexities of human experiences, motivations, and interpretations, which cannot be adequately captured through quantitative methods alone. By utilizing techniques such as in-depth interviews or focus groups, researchers can uncover the underlying beliefs, values, and emotions that shape people's behaviors and interactions in society.

2. Understanding live experiences of people:
Qualitative research provides a means to capture the lived experiences of individuals in their natural settings. It allows researchers to observe and document social phenomena as they unfold, providing rich and detailed descriptions of social interactions, cultural practices, and societal norms. By immersing themselves in the field and engaging in participant observation, researchers can gain a deeper understanding of the social context and the meanings that individuals ascribe to their actions.

3. Sampling theory:
While the options provided do not include sampling theory, it is worth mentioning that qualitative research also employs various sampling techniques. Rather than aiming for large representative samples as in quantitative research, qualitative studies typically use purposive or theoretical sampling. This approach involves selecting individuals or cases that are deemed most relevant to the research question, allowing researchers to gain in-depth insights into specific social phenomena or groups.

In summary, qualitative research in sociology focuses on attitudes, opinions, and emotions in order to understand the subjective experiences of individuals. By exploring live experiences and employing various qualitative research techniques, sociologists aim to uncover the meanings and interpretations that individuals attribute to their social interactions and behaviors.