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Read the following situation and choose the best possible alternative.
Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.
Q.What approach should Mr. Arora implement and why?
- a)Direct marketing as its effectiveness has been proven.
- b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.
- c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.
- d)Indirect marketing as innovation has time and time again proved to bring returns.
- e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
Read the following situation and choose the best possible alternative....
The first sentence of the case study is the one that clinches the entire argument. The FMCG industry works on branding and for any new company to make its mark, it has to spend a lot of money on increasing brand consciousness/awareness among its consumers.
Option 2 is the correct option as it takes care of this aspect of marketing. Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing.
Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Option 4 falls for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative.
Option 5 also relies on a misconception; just because something looks good in theory does not mean there are no risks in its real-world implementation. Hence, the correct answer is option 2.
Option 2 is the correct option as it takes care of this aspect of marketing. Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing.
Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Option 4 falls for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative.
Option 5 also relies on a misconception; just because something looks good in theory does not mean there are no risks in its real-world implementation. Hence, the correct answer is option 2.
Most Upvoted Answer
Read the following situation and choose the best possible alternative....
The first sentence of the case study is the one that clinches the entire argument. The FMCG industry works on branding and for any new company to make its mark, it has to spend a lot of money on increasing brand consciousness/awareness among its consumers.
Option 2 is the correct option as it takes care of this aspect of marketing. Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing.
Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Option 4 falls for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative.
Option 5 also relies on a misconception; just because something looks good in theory does not mean there are no risks in its real-world implementation. Hence, the correct answer is option 2.
Option 2 is the correct option as it takes care of this aspect of marketing. Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing.
Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Option 4 falls for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative.
Option 5 also relies on a misconception; just because something looks good in theory does not mean there are no risks in its real-world implementation. Hence, the correct answer is option 2.
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Community Answer
Read the following situation and choose the best possible alternative....
A. Not an option because the effectiveness given out of scope of the para.
B. Because it's the only logical deduction that we can get within the scope of the given para.
C.Not an option because para doesn't discuss any budget of the company.
D. Not an option because the para doesn't explain and doesn't give any data related to innovation and returns.
E.Para doesn't discuss any return.
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Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?
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Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?.
Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?.
Solutions for Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT.
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Here you can find the meaning of Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?, a detailed solution for Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? has been provided alongside types of Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice Read the following situation and choose the best possible alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the companys latest product Serenade Hand Wash. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the companys product so it is sold more as compared to other companies products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q.What approach should Mr. Arora implement and why?a)Direct marketing as its effectiveness has been proven.b)Direct marketing because, it being a new company, consumer awareness is very important at this stage.c)Indirect marketing because a new company has a restricted marketing budget and needs to cut costs.d)Indirect marketing as innovation has time and time again proved to bring returns.e)Indirect marketing as the concept on paper looks solid and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? tests, examples and also practice CAT tests.
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