Ford Motors entered the Indian automobile business in collaboration wi...
Ford Motors Collaboration with Mahindra and Mahindra in India
Introduction:
Ford Motors is a well-known American multinational automotive company that designs, manufactures, markets, and services cars, trucks, SUVs, and luxury vehicles. It entered the Indian automobile market in collaboration with Mahindra and Mahindra in 1995.
Collaboration:
Ford and Mahindra formed a joint venture in 1995, known as Mahindra Ford India Limited (MFIL), to manufacture and sell Ford vehicles in India. The joint venture was 51% owned by Mahindra and 49% owned by Ford. The companies shared technology, manufacturing facilities, and marketing strategies to produce and sell Ford cars in India.
Products:
The joint venture produced a range of Ford cars in India, including the Ford Escort, Ford Ikon, Ford Mondeo, Ford Fusion, and Ford Fiesta. These cars were marketed under the Ford brand name and sold through a network of dealerships across India.
End of Joint Venture:
The joint venture between Ford and Mahindra ended in 2005 as part of Ford's global restructuring efforts. Ford bought back Mahindra's 49% stake in MFIL and continued to operate independently in India. However, Ford continued to collaborate with Mahindra on various projects, including the development of electric vehicles.
Conclusion:
Ford's collaboration with Mahindra was an important milestone in its entry into the Indian automobile market. The joint venture helped Ford establish a strong presence in India and provided access to Mahindra's local expertise and resources. Today, Ford operates independently in India and continues to offer a range of cars and SUVs to Indian consumers.
Ford Motors entered the Indian automobile business in collaboration wi...
Mahindra & Mahindra Limited
Ford re-entered the market in October 1995 as Mahindra Ford India Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. Ford increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited.
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