How many units of a commodity should a consumer buy to get its maximum...
How to Determine the Maximum Utility of a Commodity
Consumers want to maximize their utility or satisfaction when buying a commodity. To achieve this, they need to determine the optimal number of units to purchase. Here are the steps to follow to maximize utility:
Step 1: Determine the Marginal Utility
The first step is to determine the marginal utility of each unit of the commodity. Marginal utility refers to the additional satisfaction a consumer gets from consuming one more unit of a good or service.
Step 2: Calculate the Total Utility
The next step is to calculate the total utility of each quantity of the commodity. Total utility refers to the overall satisfaction a consumer gets from consuming a certain quantity of a good or service.
Step 3: Compare the Marginal and Total Utility
Finally, the consumer should compare the marginal and total utility to determine the optimal quantity of the commodity to purchase. The consumer should continue buying units of the commodity as long as the marginal utility is greater than or equal to the price. When the marginal utility becomes less than the price, the consumer should stop buying the commodity.
Numerical Example
Suppose a consumer is considering purchasing cups of coffee. The following table shows the marginal and total utility of each cup:
Cups of Coffee |
1 |
2 |
3 |
4 |
5 |
---|
Marginal Utility |
10 |
8 |
6 |
4 |
2 |
---|
Total Utility |
10 |
18 |
24 |
28 |
30 |
---|
The price of a cup of coffee is $2. The optimal number of cups to purchase is:
- Buy 1 cup of coffee: The marginal utility is greater than the price, so the consumer should buy 1 cup.
- Buy 2 cups of coffee: The marginal utility is still greater than the price, so the consumer should buy 2 cups.
- Buy 3 cups of coffee: The marginal utility is now less than the price, so the consumer should stop buying coffee.
In this example, the consumer should purchase 2 cups of coffee to maximize their satisfaction.