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Express enterprises an international company engaged in the manufacturing of New year and Christmas greeting cards. When the company started its business in India it started producing Diwali Holi and raksha Bandhan greeting cards also .Which component of environment has induced the company to diversify its range of greeting cards? Also define the component briefly? 3 marks *?
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Express enterprises an international company engaged in the manufactur...
Environmental Component that Induced Diversification

The component of environment that induced Express Enterprises to diversify its range of greeting cards is the cultural and social component. This component involves the cultural and social factors that influence the behavior and preferences of consumers.

Explanation

Cultural and social factors are important considerations for companies when entering new markets or expanding their product range. In the case of Express Enterprises, the company recognized that India has a diverse culture with different festivals and occasions celebrated throughout the year. By diversifying their range of greeting cards to include Diwali, Holi, and Raksha Bandhan, the company was able to cater to the specific needs and preferences of Indian consumers.

Cultural and social factors can also influence consumer behavior and purchasing decisions. For example, consumers may be more likely to purchase a product that reflects their cultural or religious beliefs. By offering greeting cards that are relevant to Indian culture and festivals, Express Enterprises was able to appeal to a wider audience and increase their market share in India.

Conclusion

In conclusion, the cultural and social component of the environment played a significant role in inducing Express Enterprises to diversify their range of greeting cards. By recognizing the importance of cultural factors and catering to the specific needs and preferences of Indian consumers, the company was able to increase their market share and establish themselves as a leading player in the Indian greeting card industry.
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Express enterprises an international company engaged in the manufacturing of New year and Christmas greeting cards. When the company started its business in India it started producing Diwali Holi and raksha Bandhan greeting cards also .Which component of environment has induced the company to diversify its range of greeting cards? Also define the component briefly? 3 marks *?
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Express enterprises an international company engaged in the manufacturing of New year and Christmas greeting cards. When the company started its business in India it started producing Diwali Holi and raksha Bandhan greeting cards also .Which component of environment has induced the company to diversify its range of greeting cards? Also define the component briefly? 3 marks *? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Express enterprises an international company engaged in the manufacturing of New year and Christmas greeting cards. When the company started its business in India it started producing Diwali Holi and raksha Bandhan greeting cards also .Which component of environment has induced the company to diversify its range of greeting cards? Also define the component briefly? 3 marks *? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Express enterprises an international company engaged in the manufacturing of New year and Christmas greeting cards. When the company started its business in India it started producing Diwali Holi and raksha Bandhan greeting cards also .Which component of environment has induced the company to diversify its range of greeting cards? Also define the component briefly? 3 marks *?.
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