Clearly, General Motors is spending significantly less on marketing it...
Argument Analysis
Pre-Thinking
Conclusion Clarification
This is a causal argument.
The conclusion states that General Motors is spending significantly less on marketing its convertible car Volt than Toyota is spending on marketing its car Toyota Prius. The conclusion is based on the fact that despite several similarities such as time of launch, functionality and price and the fact that Volt has won the prestigious ‘car of the year award’, the Prius has sold 4 times as many cars as Volt has. Clearly, the author thinks the difference in the sales of cars is due to spending on marketing.
Pre-Thinking Approach
To pre-think a flaw in the reasoning, let’s see how we can falsify this conclusion. To do so, we will look at the logical structure, focusing on linkage 1 and the conclusion. We will understand the condition under which the conclusion is falsified. Thus, the flaw would a logical gap in author’s reasoning while reaching the conclusion.
Linkage#1 –
- Falsification Condition: What if General Motors expenditure on the marketing of Volt is the same as Toyota’s spending on the marketing of Prius and some other factor has led to the difference in the number of card sold? For instance, it’s possible that the marketing techniques opted by Toyota are more impactful than the techniques opted by GM. In this case, even though the expenditure is the same, Prius can sell more cars due to the effective marketing plan and thus the conclusion will not hold.
- Flaw: The argument is vulnerable to the criticism that it fails to consider any other causes that might have led Prius to sell more than four times as many cars till now as Volt has.
With this pre-thinking in mind, let’s evaluate the answer choices.
Answer Choices
A
It does not take into consideration the perceived value of the “Car of the Year” award.
Incorrect - No flaw
The author mentions this award and says that Prius sold more units in spite of Volt’s receiving this award. Now if we say that the perceived value of the car was low, we cannot argue that this factor could have led to the difference in the sales as the argument doesn’t provide any link between a car’s winning an award and its sales.
B
It assumes without any basis that all cars with the same functionality and price range should sell equally.
Incorrect - No flaw
The author is only attributing a cause for the vast difference in sales. By no means, this attribution indicates that the author assumes that the cars should have sold equally. Also, the scope of the discussion is limited to just these two cars and not “all” cars.
C
It does not consider that it could be a conscious decision of the management at General Motors to spend less money on the marketing of Volt in the beginning and instead use the money to expand dealerships.
Incorrect - Irrelevant
First of all, we don’t even know whether there was a difference in the expenditure. Secondly, the argument is not about what led to the less spending but instead what led to the difference in sales.
D
It fails to consider that there could be other possible causes for the difference in the sales of Volt and Prius cars.
Correct
This choice is written along the lines of our pre-thinking per Linkage #1. It states that there could be some other factors such as company’s strategy or marketing plan that might have led to the difference in sales of Volt and Prius cars. The argument ignores any such possibility.
E
It fails to take into account other cars launched by Toyota during the same time.
Incorrect - Irrelevant
This option tells us that the argument fails to consider other cars launched by Toyota during the same time. As the argument is about Volt and Prius, not taking other cars into account is not a basis for criticism