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Direction: Read the following text and answer the questions that follow:
Utsav Sharma, an entrepreneur is planning to enter into a new business of manufacturing laptop bags with an inbuilt lock facility and solar charger. Being highly complex and tedious, its manufacturing operations need to be well planned. He decides that the complete bag will be manufactured at his own factory but its advertisement campaign can be given to Vigyapan Agency so that he can focus on key functions.
Q. Vigyapan Agency is a:
  • a)
    Captive service provider
  • b)
    Vertical service provider
  • c)
    Horizontal service provider
  • d)
    All of the above
Correct answer is option 'C'. Can you explain this answer?
Verified Answer
Direction: Read the following text and answer the questions that foll...
Vigyapan Agency is a Horizontal service provider.
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Most Upvoted Answer
Direction: Read the following text and answer the questions that foll...
Answer:

Vigyapan Agency as a Horizontal Service Provider


Definition of Horizontal Service Provider: A horizontal service provider is a company or organization that offers a specific service or range of services to multiple industries or businesses regardless of their sector or specialization.


Explanation:


In the given scenario, Utsav Sharma is an entrepreneur who is planning to enter the business of manufacturing laptop bags with an inbuilt lock facility and solar charger. While he plans to manufacture the bags at his own factory, he decides to outsource the advertisement campaign to Vigyapan Agency.


Based on this information, it can be concluded that Vigyapan Agency is a horizontal service provider.


Reasoning:


Vigyapan Agency is a horizontal service provider because:



  • They offer advertising services to various industries or businesses, regardless of their sector or specialization.

  • They are not limited to providing services to a specific industry or business vertical.

  • They have the expertise and capability to create and execute advertising campaigns for a range of products or services.

  • They are not captive or exclusive to a particular industry or business.



Therefore, Vigyapan Agency fits the definition of a horizontal service provider as they offer their advertising services to multiple industries or businesses without specializing in a specific sector.


In conclusion, Vigyapan Agency is a horizontal service provider.
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Direction: Read the following text and answer the questions that follow:Utsav Sharma, an entrepreneur is planning to enter into a new business of manufacturing laptop bags with an inbuilt lock facility and solar charger. Being highly complex and tedious, its manufacturing operations need to be well planned. He decides that the complete bag will be manufactured at his own factory but its advertisement campaign can be given to Vigyapan Agency so that he can focus on key functions.Q. Vigyapan Agency is a:a)Captive service providerb)Vertical service providerc)Horizontal service providerd)All of the aboveCorrect answer is option 'C'. Can you explain this answer?
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Direction: Read the following text and answer the questions that follow:Utsav Sharma, an entrepreneur is planning to enter into a new business of manufacturing laptop bags with an inbuilt lock facility and solar charger. Being highly complex and tedious, its manufacturing operations need to be well planned. He decides that the complete bag will be manufactured at his own factory but its advertisement campaign can be given to Vigyapan Agency so that he can focus on key functions.Q. Vigyapan Agency is a:a)Captive service providerb)Vertical service providerc)Horizontal service providerd)All of the aboveCorrect answer is option 'C'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Direction: Read the following text and answer the questions that follow:Utsav Sharma, an entrepreneur is planning to enter into a new business of manufacturing laptop bags with an inbuilt lock facility and solar charger. Being highly complex and tedious, its manufacturing operations need to be well planned. He decides that the complete bag will be manufactured at his own factory but its advertisement campaign can be given to Vigyapan Agency so that he can focus on key functions.Q. Vigyapan Agency is a:a)Captive service providerb)Vertical service providerc)Horizontal service providerd)All of the aboveCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Direction: Read the following text and answer the questions that follow:Utsav Sharma, an entrepreneur is planning to enter into a new business of manufacturing laptop bags with an inbuilt lock facility and solar charger. Being highly complex and tedious, its manufacturing operations need to be well planned. He decides that the complete bag will be manufactured at his own factory but its advertisement campaign can be given to Vigyapan Agency so that he can focus on key functions.Q. Vigyapan Agency is a:a)Captive service providerb)Vertical service providerc)Horizontal service providerd)All of the aboveCorrect answer is option 'C'. Can you explain this answer?.
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