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Read the following text and answer the questions given below:
'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.
Q. Identify the sales promotion technique decided to be used by 'Hayaram'.
  • a)
    Product combination
  • b)
    Rebate
  • c)
    Quantity plus
  • d)
    Usable benefits
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
Read the following text and answer the questions given below:'Hayaram...
Product Combination: Under this method, along with the main product some other product is offered to the customer as a gift.
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Read the following text and answer the questions given below:'Hayaram...
Sales Promotion Technique: Product Combination
The sales promotion technique that 'Hayaram' has decided to implement is known as product combination. Here’s a detailed explanation of this approach:
Definition of Product Combination
- Product combination involves offering two or more products together as a single package deal. This technique is designed to enhance the value proposition to the customer by providing complementary items that are often used together.
Application in 'Hayaram'
- In the case of 'Hayaram', the company plans to provide chips along with an additional cold drink for a specified time period. This strategy not only makes the offer more attractive to customers but also encourages them to purchase both items together, ultimately increasing sales.
Benefits of Product Combination
- Increased Customer Satisfaction: Customers enjoy the convenience of getting multiple products at once, enhancing their overall experience.
- Higher Sales Volume: By bundling products, 'Hayaram' can increase the average transaction size, encouraging customers to buy more than they initially intended.
- Competitive Edge: Offering a unique product combination can help 'Hayaram' stand out in a competitive market, particularly as they charge a higher price for quality products.
Societal Impact
- Additionally, this promotional strategy supports a social cause by providing employment to handicapped individuals, aligning the company's business objectives with social responsibility.
In summary, by using the product combination technique, 'Hayaram' effectively addresses customer desires while simultaneously enhancing its market presence and contributing to social well-being.
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Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. Identify the sales promotion technique decided to be used by 'Hayaram'.a)Product combinationb)Rebatec)Quantity plusd)Usable benefitsCorrect answer is option 'A'. Can you explain this answer?
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Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. Identify the sales promotion technique decided to be used by 'Hayaram'.a)Product combinationb)Rebatec)Quantity plusd)Usable benefitsCorrect answer is option 'A'. Can you explain this answer? for Commerce 2025 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. Identify the sales promotion technique decided to be used by 'Hayaram'.a)Product combinationb)Rebatec)Quantity plusd)Usable benefitsCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for Commerce 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. Identify the sales promotion technique decided to be used by 'Hayaram'.a)Product combinationb)Rebatec)Quantity plusd)Usable benefitsCorrect answer is option 'A'. Can you explain this answer?.
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Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. Identify the sales promotion technique decided to be used by 'Hayaram'.a)Product combinationb)Rebatec)Quantity plusd)Usable benefitsCorrect answer is option 'A'. 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