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Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:


Assertion (A): Advertising is an impersonal form of communication.


Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.

  • a)
    Both (A) and (R) are true, and (R) is the correct explanation of (A).

  • b)
    Both (A) and (R) are true, but (R) is not the correct explanation of (A).

  • c)
    (A) is true, but (R) is false.

  • d)
    (A) is false, but (R) is true.

Correct answer is option 'B'. Can you explain this answer?
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Directions: In the following questions, a statement of Assertion (A) i...
Assertion and Reasoning in Advertising

Explanation:

Assertion (A): Advertising is an impersonal form of communication.

Reason (R): Advertising is less flexible as the message is standardized and is not tailor-made to the requirements of the different customer groups.

Option (a): Both (A) and (R) are true, and (R) is the correct explanation of (A).

This option is incorrect as the reason does not fully justify the assertion.

Option (b): Both (A) and (R) are true, but (R) is not the correct explanation of (A).

This option is correct as advertising is impersonal communication as it cannot interact with the audience directly. However, the standardization of the message does not fully support the argument.

Option (c): (A) is true, but (R) is false.

This option is incorrect as the reason is true.

Option (d): (A) is false, but (R) is true.

This option is incorrect as the assertion is true.

Therefore, option (b) is the correct answer as both the assertion and reason are true but the reason does not fully explain the assertion. Advertising is impersonal communication because it does not involve face-to-face interaction with the audience. However, it can still be tailor-made to different customer groups depending on the advertising goals and objectives.
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Directions: In the following questions, a statement of Assertion (A) i...
Advertising is an impersonal form of communication. It is less forceful than personal selling as there is no compulsion on the prospects to pay attention to the message.
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Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer?
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Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer?.
Solutions for Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for Commerce. Download more important topics, notes, lectures and mock test series for Commerce Exam by signing up for free.
Here you can find the meaning of Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer?, a detailed solution for Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? has been provided alongside types of Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:Assertion (A): Advertising is an impersonal form of communication.Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'B'. Can you explain this answer? tests, examples and also practice Commerce tests.
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