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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?
Assertion (A): Financial management provide the base for success of promotion.
Reason (R): Sound financial plan is very necessary for the success of business enterprise.
  • a)
    Both A and R are true and R is the correct explanation of A
  • b)
    Both A and R are true, but R is not the correct explanation of A
  • c)
    A is true, but R is false
  • d)
    A is false, but R is true
Correct answer is option 'A'. Can you explain this answer?
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Direction: In the questions given below are two statements labelled a...
Financial management is at the heart of running a successful business. It affects every aspect, from managing cash flow and tracking business performance to developing plans that ensure that business owners can make the most of opportunities.
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Direction: In the questions given below are two statements labelled a...
Assertion (A): Financial management provides the base for the success of promotion.
Reason (R): A sound financial plan is very necessary for the success of a business enterprise.

The correct answer is option 'A', which means both the assertion and the reason are true, and the reason is the correct explanation of the assertion.

Explanation:
Financial management is a crucial aspect of any business organization. It involves planning, organizing, controlling, and monitoring the financial resources of a company. It plays a significant role in the success and growth of a business, including its promotional activities.

Financial management provides the base for the success of promotion:
1. Financial resources: Promotion requires financial resources to implement various marketing and advertising strategies. Financial management ensures that adequate funds are available for promotional activities such as advertising campaigns, sales promotions, public relations, etc. Without proper financial management, a company may not have sufficient funds to effectively promote its products or services.

2. Budgeting: Financial management involves budgeting, which helps in allocating funds to different promotional activities. It ensures that the available resources are distributed wisely and effectively for maximum impact. A well-planned budget allows the company to allocate funds based on the objectives of the promotion and the target audience.

3. Cost control: Financial management helps in controlling the costs associated with promotion. It ensures that the promotional expenses are within the allocated budget and are generating the desired results. Effective cost control measures, such as negotiating better deals with suppliers or optimizing advertising expenses, can be implemented through financial management.

4. Return on investment (ROI): Financial management evaluates the return on investment of promotional activities. It helps in analyzing the effectiveness of different promotional strategies and identifying the ones that generate the highest ROI. This analysis enables the company to make informed decisions regarding future promotions and allocate resources accordingly.

A sound financial plan is very necessary for the success of a business enterprise:
1. Capital requirements: A business enterprise requires adequate capital to finance its operations, including production, marketing, and promotion. A sound financial plan ensures that the company has sufficient capital to meet its promotional needs and support its overall growth.

2. Risk management: Financial management helps in identifying and managing financial risks. It involves forecasting and analyzing potential risks, such as market fluctuations or changes in consumer behavior, that can impact the success of the business enterprise. By having a sound financial plan, the company can mitigate these risks and ensure the success of its promotional efforts.

3. Growth opportunities: A sound financial plan enables a business enterprise to identify and seize growth opportunities. It provides the necessary resources to expand into new markets, launch new products, or invest in innovative promotional strategies. Without a solid financial plan, the business may miss out on these opportunities and struggle to grow.

In conclusion, financial management plays a crucial role in the success of promotion and the overall success of a business enterprise. It provides the necessary foundation, resources, and strategies to effectively implement promotional activities and achieve the desired results. Therefore, both the assertion and the reason are true, and the reason correctly explains the assertion.
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Financial management provide the base for success of promotion.Reason (R): Sound financial plan is very necessary for the success of business enterprise.a)Both A and R are true and R is the correct explanation of Ab)Both A and R are true, but R is not the correct explanation of Ac)A is true, but R is falsed)A is false, but R is trueCorrect answer is option 'A'. Can you explain this answer?
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Financial management provide the base for success of promotion.Reason (R): Sound financial plan is very necessary for the success of business enterprise.a)Both A and R are true and R is the correct explanation of Ab)Both A and R are true, but R is not the correct explanation of Ac)A is true, but R is falsed)A is false, but R is trueCorrect answer is option 'A'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Financial management provide the base for success of promotion.Reason (R): Sound financial plan is very necessary for the success of business enterprise.a)Both A and R are true and R is the correct explanation of Ab)Both A and R are true, but R is not the correct explanation of Ac)A is true, but R is falsed)A is false, but R is trueCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Financial management provide the base for success of promotion.Reason (R): Sound financial plan is very necessary for the success of business enterprise.a)Both A and R are true and R is the correct explanation of Ab)Both A and R are true, but R is not the correct explanation of Ac)A is true, but R is falsed)A is false, but R is trueCorrect answer is option 'A'. Can you explain this answer?.
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