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Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.
The element of marketing mix discussed above is:
The element of marketing mix discussed above is:
- a)Place mix
- b)Product mix
- c)Promotion mix
- d)Price mix
Correct answer is option 'A'. Can you explain this answer?
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Verified Answer
Rohan after completing his MBA from IIM Kolkata has joined a multinati...
- The combination of different 'place (physical distribution) related variables' chosen by a firm to make its products available to the target customers is called Place Mix.
- Place related variables include the channel of distribution, place of production and consumption, storage and warehousing, transportation etc.
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Rohan after completing his MBA from IIM Kolkata has joined a multinati...
To determine the best channels of distribution for the company, Rohan needs to consider a few factors:
1. Target Market: Rohan should identify the target market for each product category. By understanding the characteristics and preferences of the target market, he can determine the most effective channels to reach them.
2. Product Characteristics: Different products require different distribution channels. For electronic items and engineering goods, which are relatively smaller and have a wider consumer base, a combination of both direct and indirect channels can be used. This can include selling through online platforms, retail stores, and wholesalers. Heavy machinery, on the other hand, may require a more direct and specialized distribution approach, such as selling through authorized dealers or directly to industrial customers.
3. Geographic Reach: Rohan should consider the geographic scope and reach of the company's products. If the company operates globally or in multiple regions, it may need to establish a network of distributors or agents in different locations. If the focus is primarily on a specific region or country, a localized distribution approach may be more suitable.
4. Competitive Landscape: Analyzing the competition in each product category can provide insights into the most effective channels used by competitors. If competitors are successful in using specific channels, it may be beneficial for Rohan to adopt a similar approach.
5. Cost and Efficiency: Evaluating the costs and efficiency of different distribution channels is crucial. Rohan should consider factors such as transportation costs, inventory management, and the level of control and customer reach provided by each channel. Balancing cost-effectiveness with customer satisfaction is important in the decision-making process.
6. Customer Preferences: Assessing customer preferences and buying behavior can help determine the most convenient and preferred channels for them. Conducting market research, surveys, or analyzing customer data can provide insights into the preferred channels of distribution.
By considering these factors, Rohan can make informed decisions about the channels of distribution that are best suited for the company's diversified range of products. It may involve a combination of direct and indirect channels, as well as customization based on product characteristics and target market preferences.
1. Target Market: Rohan should identify the target market for each product category. By understanding the characteristics and preferences of the target market, he can determine the most effective channels to reach them.
2. Product Characteristics: Different products require different distribution channels. For electronic items and engineering goods, which are relatively smaller and have a wider consumer base, a combination of both direct and indirect channels can be used. This can include selling through online platforms, retail stores, and wholesalers. Heavy machinery, on the other hand, may require a more direct and specialized distribution approach, such as selling through authorized dealers or directly to industrial customers.
3. Geographic Reach: Rohan should consider the geographic scope and reach of the company's products. If the company operates globally or in multiple regions, it may need to establish a network of distributors or agents in different locations. If the focus is primarily on a specific region or country, a localized distribution approach may be more suitable.
4. Competitive Landscape: Analyzing the competition in each product category can provide insights into the most effective channels used by competitors. If competitors are successful in using specific channels, it may be beneficial for Rohan to adopt a similar approach.
5. Cost and Efficiency: Evaluating the costs and efficiency of different distribution channels is crucial. Rohan should consider factors such as transportation costs, inventory management, and the level of control and customer reach provided by each channel. Balancing cost-effectiveness with customer satisfaction is important in the decision-making process.
6. Customer Preferences: Assessing customer preferences and buying behavior can help determine the most convenient and preferred channels for them. Conducting market research, surveys, or analyzing customer data can provide insights into the preferred channels of distribution.
By considering these factors, Rohan can make informed decisions about the channels of distribution that are best suited for the company's diversified range of products. It may involve a combination of direct and indirect channels, as well as customization based on product characteristics and target market preferences.
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Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.The element of marketing mix discussed above is:a)Place mixb)Product mixc)Promotion mixd)Price mixCorrect answer is option 'A'. Can you explain this answer?
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Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.The element of marketing mix discussed above is:a)Place mixb)Product mixc)Promotion mixd)Price mixCorrect answer is option 'A'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.The element of marketing mix discussed above is:a)Place mixb)Product mixc)Promotion mixd)Price mixCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.The element of marketing mix discussed above is:a)Place mixb)Product mixc)Promotion mixd)Price mixCorrect answer is option 'A'. Can you explain this answer?.
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