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Which of the following is a direct channel of distribution?
  • a)
    Manufacturer, wholesaler, retailer, customer
  • b)
    Manufacturer to customer
  • c)
    Manufacturer, retailer, customer
  • d)
    None of these
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
Which of the following is a direct channel of distribution?a)Manufactu...

To determine the direct channel of distribution, we need to analyze the options given:
A: Manufacturer, wholesaler, retailer, customer - This is an indirect channel of distribution as it involves multiple intermediaries between the manufacturer and the customer.
B: Manufacturer to customer - This is a direct channel of distribution as it involves the manufacturer selling directly to the customer without any intermediaries.
C: Manufacturer, retailer, customer - This is an indirect channel of distribution as it involves the retailer acting as an intermediary between the manufacturer and the customer.
D: None of these - This option implies that there is no direct channel of distribution, which is not true.
Therefore, the correct answer is option B: Manufacturer to customer. This option represents a direct channel of distribution where the manufacturer sells its products directly to the end consumer without involving any intermediaries.
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Read the following text and answer the questions given below:Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.Q. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.

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Which of the following is a direct channel of distribution?a)Manufacturer, wholesaler, retailer, customerb)Manufacturer to customerc)Manufacturer, retailer, customerd)None of theseCorrect answer is option 'B'. Can you explain this answer?
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