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News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.
The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.
Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."
Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.
He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."
Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".
He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".
In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."
Q. Why are the offline publications still necessary when the online version is so comprehensive?
  • a)
    Because they help in attracting customers.
  • b)
    Because they are run for the journalists and the readers.
  • c)
    Because they play an important role in building the brand of the publication.
  • d)
    Because people don't believe information till the time it is in printed form.
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
News media businesses can no longer rely solely on making money from ...
Refer to the fifth paragraph, "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine."
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Community Answer
News media businesses can no longer rely solely on making money from ...
Importance of Offline Publications
Offline publications continue to hold significant value in the media landscape despite the rise of comprehensive online versions. Here’s why they are essential:

Brand Building
- Offline publications play a crucial role in establishing and reinforcing the brand identity of a publication.
- They create a tangible connection with readers, fostering trust and loyalty that can be difficult to achieve through digital mediums alone.

Reader Experience
- Many readers still appreciate the tactile experience of holding a printed newspaper or magazine.
- The offline format allows for a more immersive reading experience, which can enhance the enjoyment of content.

Complementary Content
- While online versions may offer additional material, offline publications serve as a primary source that can guide readers to explore these online offerings.
- Print editions often curate content in a way that highlights the most important stories, which can drive readers to seek out further information online.

Market Differentiation
- The presence of offline publications helps differentiate a brand in a crowded market, offering something unique that purely digital platforms cannot.
- This differentiation can attract advertisers who value the credibility and prestige associated with print media.

Conclusion
In summary, offline publications are not merely supplementary but play a vital role in brand building, reader engagement, and market differentiation, making them essential in an increasingly digital world.
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News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer?
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News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? for CLAT 2025 is part of CLAT preparation. The Question and answers have been prepared according to the CLAT exam syllabus. Information about News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for CLAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer?.
Solutions for News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for CLAT. Download more important topics, notes, lectures and mock test series for CLAT Exam by signing up for free.
Here you can find the meaning of News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer?, a detailed solution for News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? has been provided alongside types of News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulf's largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."Q. Why are the offline publications still necessary when the online version is so comprehensive?a)Because they help in attracting customers.b)Because they are run for the journalists and the readers.c)Because they play an important role in building the brand of the publication.d)Because people don't believe information till the time it is in printed form.Correct answer is option 'C'. Can you explain this answer? tests, examples and also practice CLAT tests.
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