Question Description
Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer?.

Solutions for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.

Here you can find the meaning of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.The author feels that internet could be a new paradigm ifa)marketing strategists look beyond traditional techniquesb)it creates virtual communitiesc)it is used for e-mail and information facilityd)traditional marketers must grow upCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice CAT tests.