The role of a computer sales representative is to determine a buyer's needs and match them to the correct hardware and software. This role is crucial in ensuring that customers are provided with the most suitable products that meet their specific requirements. Let's delve deeper into the responsibilities and skills required for this position.

Responsibilities of a Computer Sales Representative:
1. Identifying Customer Needs: A computer sales representative must possess strong communication and listening skills to understand the needs and preferences of potential buyers. By asking relevant questions and actively listening to the customer's responses, the representative can gather information about the buyer's requirements.

2. Recommending Suitable Products: Once the customer's needs are identified, the sales representative must then recommend appropriate hardware and software options. This involves a deep understanding of the products available in the market, their features, and their compatibility with the customer's requirements.

3. Providing Product Information: It is the responsibility of the sales representative to educate the customer about the features, specifications, and benefits of the recommended products. They should be able to explain technical jargon in a simplified manner, making it easier for the customer to understand.

4. Demonstrating Product Functionality: Sales representatives often conduct product demonstrations to showcase the capabilities of the recommended hardware and software. By providing hands-on experience, they can help the customer visualize how the products will meet their needs.

5. Handling Objections and Concerns: Customers may have doubts or concerns about the recommended products. The sales representative should be skilled in addressing these objections and providing satisfactory solutions. This may involve explaining alternative options, highlighting the benefits of the recommended products, or offering additional support services.

Skills Required for a Computer Sales Representative:
1. Technical Knowledge: A computer sales representative should have a solid understanding of computer hardware, software, and related technologies. This knowledge helps them accurately assess customer needs and recommend appropriate solutions.

2. Communication Skills: Effective verbal and written communication skills are essential for a sales representative to convey product information and build rapport with customers. They should be able to articulate complex technical concepts in a clear and concise manner.

3. Problem-Solving Abilities: Sales representatives need to think on their feet and find solutions to customer concerns or objections. They should be proactive in identifying potential issues and offering suitable alternatives or workarounds.

4. Sales and Negotiation Skills: A computer sales representative should be skilled in sales techniques and negotiation. They must be able to close deals, handle pricing discussions, and upsell additional products or services, while ensuring customer satisfaction.

5. Customer Service Orientation: Providing excellent customer service is critical in this role. Sales representatives should be empathetic, patient, and responsive to customer needs, ensuring a positive buying experience.

By fulfilling these responsibilities and possessing the necessary skills, computer sales representatives play a vital role in determining a buyer's needs and matching them with the correct hardware and software.