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Making special products to suit every other customer is known as
  • a)
    Customisation
  • b)
    Digitisation
  • c)
    Generalisation
  • d)
    Cartelisation
  • e)
    Product development
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
Making special products to suit every other customer is known asa)Cust...
Customisation stands for making special products to suit every other customer. It is a marketing and manufacturing technique that combines the flexibility and personalisation of custom-made products with the low unit costs associated with mass production. Other names for mass customisation include made-to-order or built-to-order.
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