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Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.
Passage
The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60's and early 70's, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.
The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.
There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.
The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and it's time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.
Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".
Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."
The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.
A recent global survey shows that over two-thirds of the world's marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.
  • a)
    Firms that offer browsing and information gathering.
  • b)
    Order placement and consignment tracing.
  • c)
    Firms who go beyond traditional roles.
  • d)
    Providing comprehensive services from information gathering to orders.
Correct answer is option 'C'. Can you explain this answer?
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Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.The vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.Q.Which of the following statements is the author most likely to disagree with?

Answer the following question based on the information given below.Claude Elwood Shannon, a mathematician born in Gaylord, Michigan (U.S.) in 1916, is credited with two important contributions to information technology: the application of Boolean theory to electronic switching, thus laying the groundwork for the digital computer, and developing the new field called information theory. It is difficult to overstate the impact which Claude Shannon has had on the 20th century and the way we live and work in it, yet he remains practically unknown to the general public. Shannon spent the bulk of his career, a span of over 30 years from 1941 to 1972, at Bell Labs where he worked as a mathematician dedicated to research.While a graduate student at MIT in the late 1930s, Shannon worked for Vannevar Bush who was at that time building a mechanical computer, the Differential Analyser. Shannon had the insight to apply the two-valued Boolean logic to electrical circuits (which could be in either of two states - on or off). This syncretism of two hitherto distinct fields earned Shannon his MS in 1937 and his doctorate in 1940.Not content with laying the logical foundations of both the modern telephone switch and the digital computer, Shannon went on to invent the discipline of information theory and revolutionize the field of communications. He developed the concept of entropy in communication systems, the idea that information is based on uncertainty. This concept says that the more uncertainty in a communication channel, the more information that can be transmitted and vice versa. Shannon used mathematics to define the capacity of any communications channel to optimize the signal-to-noise ratio. He envisioned the possibility of error-free communications for telecommunications, the Internet, and satellite systems.A Mathematical Theory Of Communication , published in the Bell Systems Technical Journal in 1948, outlines the principles of his information theory. Information Theory also has important ramifications for the field of cryptography as explained in his 1949 paper Communication Theory of Secrecy Systems- in a nutshell, the more entropy a cryptographic system has, the harder the resulting encryption is to break.Shannon's varied retirement interests included inventing unicycles, motorized pogo sticks, and chess-playing robots as well as juggling - he developed an equation describing the relationship between the position of the balls and the action of the hands. Claude Shannon died on February 24, 2001.Q. What can be said about Shannon's thought as expressed in 1949 paper Communication Theory of Secrecy Systems?

Answer the following question based on the information given below.Claude Elwood Shannon, a mathematician born in Gaylord, Michigan (U.S.) in 1916, is credited with two important contributions to information technology: the application of Boolean theory to electronic switching, thus laying the groundwork for the digital computer, and developing the new field called information theory. It is difficult to overstate the impact which Claude Shannon has had on the 20th century and the way we live and work in it, yet he remains practically unknown to the general public. Shannon spent the bulk of his career, a span of over 30 years from 1941 to 1972, at Bell Labs where he worked as a mathematician dedicated to research.While a graduate student at MIT in the late 1930s, Shannon worked for Vannevar Bush who was at that time building a mechanical computer, the Differential Analyser. Shannon had the insight to apply the two-valued Boolean logic to electrical circuits (which could be in either of two states - on or off). This syncretism of two hitherto distinct fields earned Shannon his MS in 1937 and his doctorate in 1940.Not content with laying the logical foundations of both the modern telephone switch and the digital computer, Shannon went on to invent the discipline of information theory and revolutionize the field of communications. He developed the concept of entropy in communication systems, the idea that information is based on uncertainty. This concept says that the more uncertainty in a communication channel, the more information that can be transmitted and vice versa. Shannon used mathematics to define the capacity of any communications channel to optimize the signal-to-noise ratio. He envisioned the possibility of error-free communications for telecommunications, the Internet, and satellite systems.A Mathematical Theory Of Communication , published in the Bell Systems Technical Journal in 1948, outlines the principles of his information theory. Information Theory also has important ramifications for the field of cryptography as explained in his 1949 paper Communication Theory of Secrecy Systems- in a nutshell, the more entropy a cryptographic system has, the harder the resulting encryption is to break.Shannon's varied retirement interests included inventing unicycles, motorized pogo sticks, and chess-playing robots as well as juggling - he developed an equation describing the relationship between the position of the balls and the action of the hands. Claude Shannon died on February 24, 2001.Q. What is the concept of entropy described in the passage?

Answer the following question based on the information given below.Claude Elwood Shannon, a mathematician born in Gaylord, Michigan (U.S.) in 1916, is credited with two important contributions to information technology: the application of Boolean theory to electronic switching, thus laying the groundwork for the digital computer, and developing the new field called information theory. It is difficult to overstate the impact which Claude Shannon has had on the 20th century and the way we live and work in it, yet he remains practically unknown to the general public. Shannon spent the bulk of his career, a span of over 30 years from 1941 to 1972, at Bell Labs where he worked as a mathematician dedicated to research.While a graduate student at MIT in the late 1930s, Shannon worked for Vannevar Bush who was at that time building a mechanical computer, the Differential Analyser. Shannon had the insight to apply the two-valued Boolean logic to electrical circuits (which could be in either of two states - on or off). This syncretism of two hitherto distinct fields earned Shannon his MS in 1937 and his doctorate in 1940.Not content with laying the logical foundations of both the modern telephone switch and the digital computer, Shannon went on to invent the discipline of information theory and revolutionize the field of communications. He developed the concept of entropy in communication systems, the idea that information is based on uncertainty. This concept says that the more uncertainty in a communication channel, the more information that can be transmitted and vice versa. Shannon used mathematics to define the capacity of any communications channel to optimize the signal-to-noise ratio. He envisioned the possibility of error-free communications for telecommunications, the Internet, and satellite systems.A Mathematical Theory Of Communication , published in the Bell Systems Technical Journal in 1948, outlines the principles of his information theory. Information Theory also has important ramifications for the field of cryptography as explained in his 1949 paper Communication Theory of Secrecy Systems- in a nutshell, the more entropy a cryptographic system has, the harder the resulting encryption is to break.Shannon's varied retirement interests included inventing unicycles, motorized pogo sticks, and chess-playing robots as well as juggling - he developed an equation describing the relationship between the position of the balls and the action of the hands. Claude Shannon died on February 24, 2001.Q. Shannon basically brought a

Claude Elwood Shannon, a mathematician born in Gaylord, Michigan (U.S.) in 1916, is credited with two important contributions to information technology: the application of Boolean theory to electronic switching, thus laying the groundwork for the digital computer, and developing the new field called information theory. It is difficult to overstate the impact which Claude Shannon has had on the 20th century and the way we live and work in it, yet he remains practically unknown to the general public. Shannon spent the bulk of his career, a span of over 30 years from 1941 to 1972, at Bell Labs where he worked as a mathematician dedicated to research.While a graduate student at MIT in the late 1930s, Shannon worked for Vannevar Bush who was at that time building a mechanical computer, the Differential Analyser. Shannon had the insight to apply the two-valued Boolean logic to electrical circuits (which could be in either of two states - on or off). This syncretism of two hitherto distinct fields earned Shannon his MS in 1937 and his doctorate in 1940.Not content with laying the logical foundations of both the modern telephone switch and the digital computer, Shannon went on to invent the discipline of information theory and revolutionize the field of communications. He developed the concept of entropy in communication systems, the idea that information is based on uncertainty. This concept says that the more uncertainty in a communication channel, the more information that can be transmitted and vice versa. Shannon used mathematics to define the capacity of any communications channel to optimize the signal-to-noise ratio. He envisioned the possibility of error-free communications for telecommunications, the Internet, and satellite systems.A Mathematical Theory Of Communication , published in the Bell Systems Technical Journal in 1948, outlines the principles of his information theory. Information Theory also has important ramifications for the field of cryptography as explained in his 1949 paper Communication Theory of Secrecy Systems- in a nutshell, the more entropy a cryptographic system has, the harder the resulting encryption is to break.Shannons varied retirement interests included inventing unicycles, motorized pogo sticks, and chess-playing robots as well as juggling - he developed an equation describing the relationship between the position of the balls and the action of the hands. Claude Shannon died on February 24, 2001.Q. What is the concept of entropy described in the passage?

Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer?
Question Description
Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer?.
Solutions for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer?, a detailed solution for Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? has been provided alongside types of Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: The passage below is followed by a question based on its content. Answer the question on the basis of what is stated or implied in the passage.PassageThe vast collection of interconnected networks that all use the TCP/IP protocols and that evolved from the ARPANET of the late 60s and early 70s, an "intranet" (lower case i), are computers connected to each other (a network), and are not part of the Internet unless the use TCP/IP protocols. An "intranet" is a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. An intranet may be on the Internet or may simply be a network.The world has come a long way since Xerox Corporation first built a new machine called the personal computer (PC) and Steve Jobs introduced the Mac as the friendly alternative to the forbidding mainframes of the 1960s and 1970s. The coming together of IBM, Intel and Microsoft in the early 1980s has set off a revolution that has brought the power of computing to the fingertips of every user across the world. From the departmental PC to the Local Area Network to the development of the Internet-the ubiquitous network of networks-the progress in computer and communications technology has been tremendous. Most people, organizations and countries have been influenced in one way or the other by the rapid spread of the Internet.There are over 70 million Internet users worldwide, and the World Wide Web now unites entire universities, shopping centres, entertainment sites and business transactions facilities into virtual communities. But there is still a fair bit of skepticism and cynicism in the approach of many CEOs, marketing strategists and even some systems managers when it comes to going beyond the hype and developing an Internet strategy for their companies. Many organizations, particularly in India are still sitting on the fence. They prefer to wait for their overseas collaborators to take the first step, or go through the motions of setting up a company home page as their token offering to the Internet God-something everybody talks about but few seem to fully understand.The truth is that the Internet is not just a faster communication medium for - mail or an on-line information gathering facility, two activities that account for a large proportion of the time users spend on the Net. Correctly understood and used, it can be the new paradigm for marketing and corporate communications that can change the way businessmen and professionals perceive and transact business in the next century. But that will only happen if corporate planners and marketing strategists take off their blinkers and look beyond traditional marketing and selling techniques. The ground is shifting from under their feet and its time they made the Internet move. The formation of virtual communities will mean that the role of traditional selling media like newspapers, television, movie theatres and even the average salesperson will be eroded. As we begin to depend on the web for information, education and entertainment, marketing will truly become buyer-centric, and would depend less on sales promotion budgets. Most successful organizations will be those that predict customer psychology and enable or sponsor the development of virtual communities, thereby ensuring access into as many communities as possible to spread their specific product messages.Among the earliest to adopt of this approach was Apple, whose famous E-World site has been one of the early successes in setting up a loyal community. Many early Indian web surfers, including movie thespian Shammi Kapoor will vouch for the impact of this site. Many pioneering marketers-from bookstores to travel agents to package delivery companies have already begun to develop a new breed of loyalists and are offering services ranging from browsing to information gathering, to order placement and consignment tracking through the Internet. These are the firms who are really establishing what Prahlad and Hamel called "Opportunity Share".Internet is primarily an information rather than visual-driven environment, and that understanding this reality has fundamental implications for organizations who want to develop successful Internet applications. They ask, "Why not accept that the Internet is a wonderful environment to deliver deep, rich and timely information on products, services, event, developments? That it is a wonderful environment for allowing people to communicate (email) with each other, for allowing business to trade with business, and for marketers to understand consumer needs better and develop closer relationships with these consumers."The IDC report says that about 50 percent of all US companies have set up sites on the Web. The companies connected to their customers are finding cost savings of 50 percent to 90 percent in sales, customer support, distribution, and other areas. 80 percent of companies using Intranet applications have seen a positive return on investment, with an average annualized return of 38 percent.A recent global survey shows that over two-thirds of the worlds marketing planners have the Internet as a key ingredient of their marketing mix for the year. To make this possible, an Internet strategy must be regarded as a thread running through the entire business strategy of the firms. From customer and market research to marketing, materials planning, procurement, manufacturing, distribution, logistics and customer service, every process can be enriched through the use of Internets, Intranets and Extranets. Of course it will require some business and technological savvy to leverage the immense potential of this new technology to attain sustainable competitive advantage. CEOs will have to build up this competence within their firms to survive and build market dominance in the new millennium.a)Firms that offer browsing and information gathering.b)Order placement and consignment tracing.c)Firms who go beyond traditional roles.d)Providing comprehensive services from information gathering to orders.Correct answer is option 'C'. Can you explain this answer? tests, examples and also practice CAT tests.
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