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Selling the products only through a single wholesaler or retailer is called:  
  • a)
    Extensive distribution strategy
  • b)
    Selective distribution strategy
  • c)
    Exclusive distribution strategy
  • d)
    Mass merchandise strategy
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Selling the products only through a single wholesaler or retailer is c...
Selling the products only through a single wholesaler or retailer is called exclusive distribution strategy. The advantage of an exclusive approach is that the manufacturer retains greater control over the distribution process. In exclusive arrangements, the distributor is expected to work closely with the manufacturer and add value to the product through service level, after sales care or client support services.
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Selling the products only through a single wholesaler or retailer is called:a)Extensive distribution strategyb)Selective distribution strategyc)Exclusive distribution strategyd)Mass merchandise strategyCorrect answer is option 'C'. Can you explain this answer?
Question Description
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