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A positioning strategy should include all the following strategies except:
- a)Product strategy
- b)Personnel strategy
- c)Promotion strategy
- d)Advertising strategy
Correct answer is option 'B'. Can you explain this answer?
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Most Upvoted Answer
A positioning strategy should include all the following strategies exc...
Positioning strategy considers the strengths and weaknesses of the organisation, the needs of the customers and market and the position of competitors. A positioning strategy should include the following strategies: promotion strategy, advertising strategy and product strategy. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.
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Community Answer
A positioning strategy should include all the following strategies exc...
Product strategy
- This involves determining the unique features and benefits of the product or service being offered. It includes decisions on pricing, packaging, and quality.
Promotion strategy
- This involves how the product or service will be promoted to the target market. It includes decisions on advertising, sales promotions, public relations, and personal selling.
Advertising strategy
- This involves creating and implementing a plan for advertising the product or service. It includes decisions on the message, media channels, and timing of advertisements.
Personnel strategy
- Personnel strategy is not typically included in a positioning strategy. This strategy involves decisions related to the recruitment, training, and management of employees within the organization. While personnel are crucial for delivering the brand promise and customer experience, they are not directly related to positioning the product or service in the market.
- This involves determining the unique features and benefits of the product or service being offered. It includes decisions on pricing, packaging, and quality.
Promotion strategy
- This involves how the product or service will be promoted to the target market. It includes decisions on advertising, sales promotions, public relations, and personal selling.
Advertising strategy
- This involves creating and implementing a plan for advertising the product or service. It includes decisions on the message, media channels, and timing of advertisements.
Personnel strategy
- Personnel strategy is not typically included in a positioning strategy. This strategy involves decisions related to the recruitment, training, and management of employees within the organization. While personnel are crucial for delivering the brand promise and customer experience, they are not directly related to positioning the product or service in the market.
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A positioning strategy should include all the following strategies except:a)Product strategyb)Personnel strategyc)Promotion strategyd)Advertising strategyCorrect answer is option 'B'. Can you explain this answer?
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A positioning strategy should include all the following strategies except:a)Product strategyb)Personnel strategyc)Promotion strategyd)Advertising strategyCorrect answer is option 'B'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about A positioning strategy should include all the following strategies except:a)Product strategyb)Personnel strategyc)Promotion strategyd)Advertising strategyCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for A positioning strategy should include all the following strategies except:a)Product strategyb)Personnel strategyc)Promotion strategyd)Advertising strategyCorrect answer is option 'B'. Can you explain this answer?.
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