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Pricing strategies related to product mix consists of
  • a)
    Product bundle pricing
  • b)
    Captive product pricing
  • c)
    By-product pricing
  • d)
    All a, b and c are correct
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
Pricing strategies related to product mix consists ofa)Product bundle ...
The 5 product mix pricing strategies are defined below.
Product line pricing: Setting prices across an entire product line
Optional Product pricing: Pricing optional or accessory products sold with the main product
Captive Product pricing: Pricing products that must be used with the main product
By product pricing: Pricing low value by products to get rid of them
Product bundle pricing: Pricing bundles of products together
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Most Upvoted Answer
Pricing strategies related to product mix consists ofa)Product bundle ...
The 5 product mix pricing strategies are defined below.
Product line pricing: Setting prices across an entire product line
Optional Product pricing: Pricing optional or accessory products sold with the main product
Captive Product pricing: Pricing products that must be used with the main product
By product pricing: Pricing low value by products to get rid of them
Product bundle pricing: Pricing bundles of products together
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Community Answer
Pricing strategies related to product mix consists ofa)Product bundle ...
The 5 product mix pricing strategies are defined below.
Product line pricing: Setting prices across an entire product line
Optional Product pricing: Pricing optional or accessory products sold with the main product
Captive Product pricing: Pricing products that must be used with the main product
By product pricing: Pricing low value by products to get rid of them
Product bundle pricing: Pricing bundles of products together
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Pricing strategies related to product mix consists ofa)Product bundle pricingb)Captive product pricingc)By-product pricingd)All a, b and c are correctCorrect answer is option 'D'. Can you explain this answer?
Question Description
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