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Two broad strategies for new products are
- a)market penetration pricing
- b)product line pricing
- c)market skimming pricing
- d)Both a and c are correct
Correct answer is option 'D'. Can you explain this answer?
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Two broad strategies for new products area)market penetration pricingb...
In order to capture market for a new product two broad strategies namely market skimming pricing and market penetration pricing are used where as in product line pricing involves the process used by retailers of price the goods in such a way that they create different cost category with different quality levels in the minds of the customer.
Example:
Surf excel is offered in two variants one is simple surf excel price lower and the other is surf excel with super chargers for better cleaning of clothes which is priced higher, which creates an illusion in the mind of the customer that since it is priced higher and has super chargers in it, it is of better quality than the cheaper one.
Market skimming pricing and market penetration pricing are two broad strategies for new products.
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Two broad strategies for new products area)market penetration pricingb...
In order to capture market for a new product two broad strategies namely market skimming pricing and market penetration pricing are used where as in product line pricing involves the process used by retailers of price the goods in such a way that they create different cost category with different quality levels in the minds of the customer.
Example:
Surf excel is offered in two variants one is simple surf excel price lower and the other is surf excel with super chargers for better cleaning of clothes which is priced higher, which creates an illusion in the mind of the customer that since it is priced higher and has super chargers in it, it is of better quality than the cheaper one.
Market skimming pricing and market penetration pricing are two broad strategies for new products.
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Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer?
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Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer?.
Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Two broad strategies for new products area)market penetration pricingb)product line pricingc)market skimming pricingd)Both a and c are correctCorrect answer is option 'D'. Can you explain this answer?.
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