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From the following set of information, which combination is correct to define the process of perception in order to understand consumer behavior?
  1. Selective Attention
  2. Selective distortion
  3. Selective Retention
  4. Selective Apprehension (December)
  • a)
    Only (2), (3) and (4) are correct
  • b)
    Only (1), (2) and (4) are correct
  • c)
    Only (1) and (4) are correct
  • d)
     Only (1), (2), and (3) are correct
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
From the following set of information, which combination is correct to...
Selective attention and selective apprehension is the correct combination to define the process of perception in order to understand consumer behavior.
Perception depends on selective attention on behavior of people like feeling, hearing, seeing, smelling and tasting through organization and interpretation which results in attitude and behavior.
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Community Answer
From the following set of information, which combination is correct to...
Explanation:

Perception in Understanding Consumer Behavior:
  • Consumer behavior is the study of how individuals make decisions to spend their available resources on consumption-related items.
  • Perception plays a crucial role in understanding consumer behavior, as it influences how consumers interpret and make sense of information.



Selective Attention:
  • Selective attention refers to the process where consumers focus on certain stimuli while ignoring others.
  • This can impact consumer behavior as individuals may pay more attention to marketing messages that align with their interests or needs.



Selective Distortion:
  • Selective distortion occurs when consumers interpret information in a way that is consistent with their existing beliefs or attitudes.
  • This can lead to biases in decision-making and influence how consumers perceive products or brands.



Selective Retention:
  • Selective retention involves consumers remembering information that is consistent with their beliefs or interests while forgetting contradictory information.
  • This can shape consumer behavior by influencing which messages or experiences are retained and impact future decision-making.



Selective Apprehension:
  • Selective apprehension is not a valid concept in the context of perception and consumer behavior.
  • It does not play a role in influencing how consumers interpret information or make decisions.



Conclusion:
  • Therefore, the correct combination to define the process of perception in understanding consumer behavior includes selective attention, selective distortion, and selective retention.
  • These factors shape how consumers perceive and respond to marketing stimuli, ultimately impacting their purchasing behavior.

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From the following set of information, which combination is correct to define the process of perception in order to understand consumer behavior? Selective Attention Selective distortion Selective Retention Selective Apprehension (December)a)Only (2), (3) and (4) are correctb)Only (1), (2) and (4) are correctc)Only (1) and (4) are correctd)Only (1), (2), and (3) are correctCorrect answer is option 'C'. Can you explain this answer?
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