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Exchange concept of marketing deals with
- a)Exchange of products between sellers and buyers covering distribution and price aspects.
- b)Mere appendage to production
- c)Achieving marketing success through product attributes.
- d)Aggressively promote and push the products.
Correct answer is option 'A'. Can you explain this answer?
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Most Upvoted Answer
Exchange concept of marketing deals witha)Exchange of products between...
The exchange concept of marketing deals with the Exchange of products between sellers and buyers covering distribution and price aspects.
- The central idea of marketing is the exchange of products between the seller and the buyer. Exchange covers the distribution aspect and the price mechanism of the product.
- Marketing theorists consider the exchange to be the central concept without which there would be no such thing as marketing.
- For an exchange to happen, both parties have to have something of value for each other.
- For instance, a man visiting a coffee shop might have enough money to buy a cup of coffee while the cafe has coffee. Both parties must be able to communicate with each other, and both must want to exchange something and be able to do so. If the customer in the coffee shop can't make himself understood, or if he decides he doesn't want a cup of coffee, or if he turns out not to have quite enough money, then there will be no exchange. If all of the needed conditions are met, there will be an exchange of money for coffee.
Thus, option 1 is the correct answer.
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Community Answer
Exchange concept of marketing deals witha)Exchange of products between...
The exchange concept of marketing deals with the Exchange of products between sellers and buyers covering distribution and price aspects.
- The central idea of marketing is the exchange of products between the seller and the buyer. Exchange covers the distribution aspect and the price mechanism of the product.
- Marketing theorists consider the exchange to be the central concept without which there would be no such thing as marketing.
- For an exchange to happen, both parties have to have something of value for each other.
- For instance, a man visiting a coffee shop might have enough money to buy a cup of coffee while the cafe has coffee. Both parties must be able to communicate with each other, and both must want to exchange something and be able to do so. If the customer in the coffee shop can't make himself understood, or if he decides he doesn't want a cup of coffee, or if he turns out not to have quite enough money, then there will be no exchange. If all of the needed conditions are met, there will be an exchange of money for coffee.
Thus, option 1 is the correct answer.
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Exchange concept of marketing deals witha)Exchange of products between sellers and buyers covering distribution and price aspects.b)Mere appendage to productionc)Achieving marketing success through product attributes.d)Aggressively promote and push the products.Correct answer is option 'A'. Can you explain this answer?
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