UGC NET Exam > UGC NET Questions > A short sighted and inward looking approach t...
Start Learning for Free
A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known as
- a)Customer value triad
- b)Marketing Myopia
- c)Transactional Marketing
- d)Ambush Marketing
Correct answer is option 'B'. Can you explain this answer?
| FREE This question is part of | Download PDF Attempt this Test |
Most Upvoted Answer
A short sighted and inward looking approach to marketing that focuses ...
Marketing Myopia occurs when a business is just focussed on selling the product and does not focus on customer needs at all.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
Free Test
FREE
| Start Free Test |
Community Answer
A short sighted and inward looking approach to marketing that focuses ...
Marketing Myopia occurs when a business is just focussed on selling the product and does not focus on customer needs at all.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
Attention UGC NET Students!
To make sure you are not studying endlessly, EduRev has designed UGC NET study material, with Structured Courses, Videos, & Test Series. Plus get personalized analysis, doubt solving and improvement plans to achieve a great score in UGC NET.
|
Explore Courses for UGC NET exam
|
|
Similar UGC NET Doubts
Top Courses for UGC NETView all
A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer?
Question Description
A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer?.
A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer?.
Solutions for A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for UGC NET.
Download more important topics, notes, lectures and mock test series for UGC NET Exam by signing up for free.
Here you can find the meaning of A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice UGC NET tests.
|
|
Explore Courses for UGC NET exam
|
|
Suggested Free Tests
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
|
© EduRev
|
Education Revolution
|
|
Signup to see your scores
go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup