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A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known as
- a)Customer value triad
- b)Marketing Myopia
- c)Transactional Marketing
- d)Ambush Marketing
Correct answer is option 'B'. Can you explain this answer?
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Most Upvoted Answer
A short sighted and inward looking approach to marketing that focuses ...
Marketing Myopia occurs when a business is just focussed on selling the product and does not focus on customer needs at all.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
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Community Answer
A short sighted and inward looking approach to marketing that focuses ...
Marketing Myopia occurs when a business is just focussed on selling the product and does not focus on customer needs at all.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
So, its known as Marketing Myopia.
Transactional marketing is a business strategy that focuses on single interaction emphasising on improving efficiency and does not focus on building relation with the buyer.
Value signifies the benefit the customer gets from a product and value is dependent on three factors quality service and price referred to as customer value triad.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against competing advertisers.
Example: when Pepsi and coca cola make advertisements showing one’s superiority and demeaning the other.
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A short sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of customer’s needs and wants is known asa)Customer value triadb)Marketing Myopiac)Transactional Marketingd)Ambush MarketingCorrect answer is option 'B'. Can you explain this answer?
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