Which of the following reflects the marketing concept?a)andquot;We are in the business of making and selling superior productsandquot;b)andquot;When it is profits versus customers needs profits will always win outandquot;c)andquot;You wont find a better dealandquot;d)andquot;We dont have marketing department, we have a customer departmentandquot;Correct answer is option 'D'. Can you explain this answer?

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Which of the following reflects the marketing concept?

a)
"We are in the business of making and selling superior products"
b)
"When it is profits versus customers' needs profits will always win out"
c)
"You won't find a better deal"
d)
"We don't have marketing department, we have a customer department"

Correct answer is option 'D'. Can you explain this answer?

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Which of the following reflects the marketing concept?a)"We are i...

The Marketing Concept:

Most successful organizations have adopted this concept as it is based on the "right" principle.
The marketing concept refers to the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customer but also accomplish the objectives and goals of the organization.
An organization generally uses this concept when it identifies the buyer's needs and then it produces the goods, services, and ideas that satisfy them.
The marketing concept is oriented towards pleasing customers by offering value.
The marketing concept specifically involves the following:
- Focusing on the needs and wants of the customers so the organization can distinguish its product(s) from competitors’ offerings. Products can be goods, services, or ideas.
- Integrating all of the organization’s activities, including production and promotion, to satisfy these wants and needs.
- Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly.
An organization that truly utilizes the marketing concept uses the data about the potential customers from the very inception of the product to create the best good, service, or idea possible, as well as marketing strategies to support it.

Therefore the statement that reflects the marketing concept is "We don't have a marketing department, we have a customer department".

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Which of the following reflects the marketing concept?a)"We are i...

Focusing on customer needs and preferences in order to develop and deliver products and services that satisfy those needs.

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Which of the following reflects the marketing concept?a)"We are in the business of making and selling superior products"b)"When it is profits versus customers needs profits will always win out"c)"You wont find a better deal"d)"We dont have marketing department, we have a customer department"Correct answer is option 'D'. Can you explain this answer?

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