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The success of marketing communication depends upon the extent to which messages engage their audiences. These audiences can be seen to fall into three main groups:
- a)General public, club members, and general stakeholders.
- b)Customers channel members and general stakeholders
- c)Customer’s general stakeholders and club members
- d)Customers, general public and sales personnel
Correct answer is option 'B'. Can you explain this answer?
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The success of marketing communication depends upon the extent to whic...
The success of marketing communication depends upon the extent to which messages engage their audiences. These audiences can be seen to fall into three main groups.
Customers: these may be consumers or they may be end user organizations.
Channel members: each organization is part of a network of other organizations such as suppliers, retailers, wholesalers; value added resellers, distributors, and other retailers, who join together, often freely, to make the product or service available to end users.
General stakeholders: organizations and people who either influence, or are influenced, by the organization. These may be shareholders, the financial community, trade unions, employees, local community, or others.
So, answer is customers, channel members and general stakeholders.
Customers: these may be consumers or they may be end user organizations.
Channel members: each organization is part of a network of other organizations such as suppliers, retailers, wholesalers; value added resellers, distributors, and other retailers, who join together, often freely, to make the product or service available to end users.
General stakeholders: organizations and people who either influence, or are influenced, by the organization. These may be shareholders, the financial community, trade unions, employees, local community, or others.
So, answer is customers, channel members and general stakeholders.
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Community Answer
The success of marketing communication depends upon the extent to whic...
The success of marketing communication depends upon the extent to which messages engage their audiences. These audiences can be seen to fall into three main groups.
Customers: these may be consumers or they may be end user organizations.
Channel members: each organization is part of a network of other organizations such as suppliers, retailers, wholesalers; value added resellers, distributors, and other retailers, who join together, often freely, to make the product or service available to end users.
General stakeholders: organizations and people who either influence, or are influenced, by the organization. These may be shareholders, the financial community, trade unions, employees, local community, or others.
So, answer is customers, channel members and general stakeholders.
Customers: these may be consumers or they may be end user organizations.
Channel members: each organization is part of a network of other organizations such as suppliers, retailers, wholesalers; value added resellers, distributors, and other retailers, who join together, often freely, to make the product or service available to end users.
General stakeholders: organizations and people who either influence, or are influenced, by the organization. These may be shareholders, the financial community, trade unions, employees, local community, or others.
So, answer is customers, channel members and general stakeholders.
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The success of marketing communication depends upon the extent to which messages engage their audiences. These audiences can be seen to fall into three main groups:a)General public, club members, and general stakeholders.b)Customers channel members and general stakeholdersc)Customer’s general stakeholders and club membersd)Customers, general public and sales personnelCorrect answer is option 'B'. Can you explain this answer?
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