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Which communication component is not a paid form of communication?
  • a)
    Advertising
  • b)
    Sales promotion
  • c)
    Personal selling
  • d)
    Publicity
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Which communication component is not a paid form of communication?a)Ad...
Publicity is the public visibility or awareness for any product, service or company. It may also refer to the movement of information from its source to the general public, often but not always via the media. It is not a paid form of mass communication that involves getting favourable response of buyers by placing commercially significant news in mass media. Publicity comes from reporters, columnists, and journalists.
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Which communication component is not a paid form of communication?a)Advertisingb)Sales promotionc)Personal sellingd)PublicityCorrect answer is option 'D'. Can you explain this answer?
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