Introduction:
Developing planning premises is an essential step in the planning process. It involves identifying and analyzing various factors that can influence the achievement of organizational objectives. Objectives, on the other hand, are the desired end results that the management wants to achieve through its operations. In this context, we will discuss Assertion (A) and Reason (R) and explain why developing planning premises is considered the primary step in the planning process.

Assertion (A): Developing Planning Premises is the primary step.
Developing planning premises refers to the identification and analysis of various internal and external factors that can impact the organization's operations. It involves gathering information, conducting research, and considering relevant data to determine the current situation and future trends. Developing planning premises is considered the primary step in the planning process due to the following reasons:

1. Foundation of Planning: Planning premises serve as the foundation of the planning process. They provide a basis for formulating objectives, strategies, and action plans. Without a clear understanding of the external environment and internal capabilities, it would be challenging to set realistic and achievable goals.

2. Assessment of Opportunities and Threats: Developing planning premises helps in identifying potential opportunities and threats in the business environment. By analyzing factors such as market trends, competition, technological advancements, and regulatory changes, organizations can proactively respond to emerging opportunities and mitigate potential threats.

3. Effective Resource Allocation: Planning premises enable organizations to allocate their resources effectively. By understanding the current and future demands of the market, organizations can allocate resources such as capital, manpower, and technology in a way that maximizes their utilization and supports the achievement of objectives.

4. Risk Management: Developing planning premises helps in assessing and managing risks. By identifying potential risks and uncertainties, organizations can develop contingency plans and strategies to mitigate the impact of unforeseen events. This proactive approach enhances the organization's ability to respond to changes and maintain its competitiveness.

Reason (R): Objectives are end results which the management wants to achieve by its operations.
Objectives are the desired outcomes or targets that an organization aims to achieve through its operations. They provide a clear direction and purpose for the organization's activities. Objectives can be categorized into various types, such as financial, operational, strategic, and social. The reason behind the assertion is that developing planning premises is essential to ensure that the objectives set by the management are realistic and achievable. By considering various internal and external factors, organizations can align their objectives with the prevailing business environment and their own capabilities.

Conclusion:
In conclusion, developing planning premises is indeed the primary step in the planning process. It lays the foundation for effective planning by providing a clear understanding of the external environment, assessing opportunities and threats, enabling effective resource allocation, and managing risks. By aligning objectives with the identified planning premises, organizations can enhance their ability to achieve desired outcomes and sustain long-term success.