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Theme Ltd. is the manufacturer of machinery components. They decided to distribute their products through a chain of retailers spread across the country. (a) Was their choice of a channel of distribution correct ? give reasons. (b) Discuss any two company related factors to be taken into consideration for deciding the right channel of distribution.?
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Theme Ltd. is the manufacturer of machinery components. They decided t...
A) yes, their decision was correct as they can increase their sales through getting in contact with retailers of different cities/statesb) perishability of goods-perishable goods would require a retailer as they are for immediate consumption and can't be withheld until a consumer is met.2. type of goods- if the product is a "made on order" type,a direct relation with the consumer is required.
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Theme Ltd. is the manufacturer of machinery components. They decided t...
(b) Company Related Factors:-1. Financial strength of the company- may be low- direct selling incurs huge funds to invest on fixed assets; Indirect selling doesn't involve more funds.2. Degree of control-Company doesn't want more control over the middlemen- adopts longer channels involving intermediaries.
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Theme Ltd. is the manufacturer of machinery components. They decided to distribute their products through a chain of retailers spread across the country. (a) Was their choice of a channel of distribution correct ? give reasons. (b) Discuss any two company related factors to be taken into consideration for deciding the right channel of distribution.?
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Theme Ltd. is the manufacturer of machinery components. They decided to distribute their products through a chain of retailers spread across the country. (a) Was their choice of a channel of distribution correct ? give reasons. (b) Discuss any two company related factors to be taken into consideration for deciding the right channel of distribution.? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Theme Ltd. is the manufacturer of machinery components. They decided to distribute their products through a chain of retailers spread across the country. (a) Was their choice of a channel of distribution correct ? give reasons. (b) Discuss any two company related factors to be taken into consideration for deciding the right channel of distribution.? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Theme Ltd. is the manufacturer of machinery components. They decided to distribute their products through a chain of retailers spread across the country. (a) Was their choice of a channel of distribution correct ? give reasons. (b) Discuss any two company related factors to be taken into consideration for deciding the right channel of distribution.?.
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