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Which pricing objective aims to increase market share at the expense of immediate profits?
  • a)
    Profit maximization
  • b)
    Cost-based pricing
  • c)
    Market penetration
  • d)
    Prestige pricing
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Which pricing objective aims to increase market share at the expense o...
Market penetration is a pricing objective that aims to increase market share at the expense of immediate profits. By setting lower prices to attract customers and gain a larger market share, a firm may sacrifice short-term profitability. The goal is to establish a strong presence in the market and then potentially increase prices or cross-sell other products to generate higher profits in the long run.
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Which pricing objective aims to increase market share at the expense of immediate profits?a)Profit maximizationb)Cost-based pricingc)Market penetrationd)Prestige pricingCorrect answer is option 'C'. Can you explain this answer?
Question Description
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