Directorate of Advertising and Visual Publicity (DAVP)
The correct answer is option 'd', which stands for Directorate of Advertising and Visual Publicity. DAVP is an agency under the Ministry of Information and Broadcasting in India, responsible for handling advertising and publicity for various government departments and ministries.

Role of DAVP
- DAVP is tasked with the responsibility of planning and executing advertising campaigns for the government to inform and educate the public about various schemes, policies, and initiatives.
- It plays a crucial role in disseminating information to the masses through various media channels such as print, electronic, and digital media.
- DAVP also acts as a bridge between the government and media organizations, ensuring that the government's message reaches the target audience effectively.

Functions of DAVP
- DAVP designs and releases advertisements for government departments and ministries in newspapers, magazines, radio, television, and online platforms.
- It negotiates advertising rates with media organizations to ensure cost-effective dissemination of information.
- DAVP also provides creative solutions for advertising campaigns and monitors their impact on the target audience.

Importance of DAVP
- DAVP plays a crucial role in promoting transparency and accountability in government communication by ensuring that accurate information is shared with the public.
- It helps in building public awareness and understanding of government policies and programs, thereby fostering a sense of trust and credibility among the citizens.
- DAVP's efforts are instrumental in shaping public opinion and influencing public perception of government initiatives.
In conclusion, the Directorate of Advertising and Visual Publicity (DAVP) plays a vital role in government communication and public awareness campaigns, ensuring that the government's message reaches the masses effectively.