There are several keywords and phrases that you can use in your answers for the Management optional subject. These keywords and phrases are important as they help in conveying your understanding and knowledge of the subject matter to the examiner. Here are some examples:

1. Planning and Organizing:
- Strategic planning
- Goal setting
- Decision-making
- Resource allocation
- Organizational structure

2. Leadership and Motivation:
- Transformational leadership
- Employee empowerment
- Team building
- Performance management
- Intrinsic and extrinsic motivation

3. Human Resource Management:
- Recruitment and selection
- Training and development
- Performance appraisal
- Employee retention
- Succession planning

4. Operations Management:
- Process improvement
- Supply chain management
- Quality control
- Lean manufacturing
- Just-in-time production

5. Marketing Management:
- Market research
- Product development
- Branding and advertising
- Pricing strategies
- Customer relationship management

6. Financial Management:
- Budgeting and forecasting
- Capital investment decisions
- Financial analysis
- Risk management
- Cost control

7. Organizational Behavior:
- Individual and group behavior
- Communication and interpersonal skills
- Conflict resolution
- Organizational culture
- Change management

By incorporating these keywords and phrases into your answers, you can demonstrate a comprehensive understanding of the management concepts and theories. Remember to use them appropriately and in context to support your arguments and analysis.