Content Marketing
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It involves the creation and sharing of online materials such as blog posts, videos, articles, social media posts, and other forms of content to educate, entertain, and engage the target audience.

Creating Content that Helps Inform and Solve Audience Problems
The correct answer to this question is option 'A', which states that content marketing involves creating content that helps inform and solve audience problems. This is because content marketing is all about providing valuable information, insights, and solutions to the target audience rather than directly promoting products or services.

Informing the Audience
The primary goal of content marketing is to inform the audience by providing them with useful and relevant information. This can be achieved through various types of content such as blog posts, articles, videos, infographics, and podcasts. By providing valuable content, businesses can establish themselves as industry experts and gain the trust and loyalty of their target audience.

Solving Audience Problems
Content marketing also focuses on solving audience problems. By understanding the pain points and challenges faced by the target audience, businesses can create content that addresses these issues and offers valuable solutions. This can include how-to guides, tutorials, case studies, and tips and tricks that help the audience overcome their challenges and achieve their goals.

Building Relationships
Content marketing is not just about providing information and solutions but also about building relationships with the audience. By consistently delivering high-quality content, businesses can engage with their audience, encourage interaction, and foster trust and loyalty. This can lead to increased brand awareness, customer retention, and ultimately, business growth.

Conclusion
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to inform and solve audience problems. It focuses on providing useful information, insights, and solutions to the target audience, building relationships, and establishing businesses as industry experts.

Content marketing involves creating valuable and informative content that helps solve audience problems and builds an audience. This type of marketing focuses on providing value to the audience rather than directly promoting products or services. Content can include various forms such as blog posts, website content, email, social media, video, ebooks, and print collateral.